The tools you need to generate and qualify quality sales leads, built right into your next generation website
Easily build landing pages to generate leads on your offers. Personalisation features allow you to tailor your landing pages to your website visitors, only asking for the information you don't have - automatically
Create the enticing buttons and image buttons which draw clicks that turn into new sales leads, with built in tracking for your analytics
Send one email or a series of emails after a lead signs up on your website. Every email is automatically personalised for each lead. Use logic to send the right email to each lead based on the actions they have taken. This automation will help guide your leads to being sales ready
Lead generation on a traditional website was challenging, as the platform just wasn’t built for it. Creating effective calls to action, landing pages, and form management needed skilled experts to create a professional result. Not so with the next generation website; these tools are built in. You can easily create eye catching calls to action and landing pages. Creating and editing forms is also a breeze.
The more offers and landing pages you have on your website, the more new leads and sales you get.
The traditional website collected leads, albeit not vey well, and wasn’t capable of doing anything except notify you about new leads. Most new leads aren’t ready to buy right then and there, as they’re in their research phase. New leads need to be nurtured or guided to be sales ready using high quality information that you offer, to help them with their research. That’s where marketing automation comes in.
Email marketing systems have had a go at this by allowing you to create what they call autoresponder emails. This is where a series of emails are sent to someone after they sign up as a lead. Where these fail is that the same series of emails is sent to everyone regardless of what other actions they may have taken on your website, where they’re physically located, or where they are in their buying cycle. Insulting a lead by presenting them with something they’ve already read or downloaded is the quickest way to lose them.
A next generation website includes a smart marketing automation tool which allows you to respond to the actions a lead takes, their location, who they work for, or anything else you can think of.
All that, and it’s really easy to use.