Risks of traditional website design & development
The up-front cost is high
The cost of an average small to medium business website ranges between $15,000 and $100,000 which is a substantial up-front cost for most businesses. Not only is this a large outgoing, it is spent on a “best guess” of what your customers need from your website until the next redesign - say in 2 or 3 years.
Long time before anything is commissioned and a huge company resource commitment
As the entire website is rebuilt before commissioning anything, it takes many months and considerable time and energy from your team right through the process, leaving you and your team positively drained by the time the site is turned on.
Over budget, over time and inflexible
Even with very careful planning and a well specified scope of work, most projects go over time and over budget and if you find you need to make changing the original specifications part way through only makes this worse.
Design decisions are made and expected to drive results for 2 to 3 years
The decisions made about what is needed to satisfy your website visitors and turn them into leads and customers which are expected to produce results, with no major updates, right up until the website is redeveloped in 2 or 3 years.