So what exactly is a Next Generation Website?
Your website is the centre of your digital marketing universe. Everything you do online must be designed to drive traffic to your website where you can convert them into new leads and customers. This is more important now than ever before as 70% of a B2B buying decision is made before making contact with any company, and nearly all of the buying research is done online.
The problem with the traditional website
The problem with the traditional website is that it is just a website; you had to use other systems to do everything else you needed to do to grow your business online. One system for your landing pages, another for your email marketing, something else again for your marketing automation, another for your social media and yet another system for your SEO - the big picture quickly becomes a whole bunch of pieces that don’t fit together.
On top of all that, your Sales team works in a completely different system with their own separate set of data.
A Next Generation Website makes growing your business a breeze, whereas growing your business with a traditional website is a continuous uphill battle.
A Next Generation Website is a digital marketing powerhouse that will drive your business growth. It has everything you need to market your business successfully online built in.
The key features of a Next Generation Website are introduced below...