Inbound Marketing Services

Attract Visitors

Content Creation

Attracting visitors to starts with content. You must create educational content that speaks to them and answers their questions to be found by your ideal customers. More Business Online will help your create all the content you need to meet your business goals including:

• Website content - Content for all of the static pages of your website
• Blog posts - A blog is the single best way to attract new visitors to your website.
• Offer creation - Advanced content offers are what your visitors sign up for so they become leads. More Business Online will help you create the offers you visitors are looking for.
• Content planning & scheduling - Inbound marketing requires regular and ongoing content. The best results are achieved when content is delivered to a schedule.

Social Media

You must share your content and valuable information on the social web, engage with your prospects, and put a human face on your brand. More Business Online will ensure social media is contributing effectively to your inbound marketing. Our social media services include:

• Account setup - Create and configure your social media accounts and make sure Branding is consistent across your accounts.
• Monitoring - Monitor social media for conversations which affect your business and track interactions with you social media accounts.
• Posting - Posting to your social media accounts via the HubSpot interface.
• Planning - Determine how your business should use social media.

SEO

Your customers begin their buying process by using a search engine to find something they have questions about. The Inbound Marketing process addresses SEO intrinsically through content which includes the terms your customers will be search on. This doesn’t happen by accident, and we need to consider SEO in every part of our inbound marketing. More business Online helps you with:

• Keyword phrase research & selection
• Keyword phrase tracking - Ranking
• On-page SEO - Website Optimisation
• Keyword input to content planning

Generate Leads

In order for visitors to become leads, they must fill out a form and submit their information. Calls To Action are created to encourage visitors to click through to a landing page containing your form. Once the form has been correctly completed the visitor is taken to a download page where they can get your content offer. More Business Online can create all the components needed to convert visitors into leads including:

• Creation of Landing Pages
• Form creation
• Creation of Calls To Action
• Creation of Download Pages

Close More Sales

You must have a flexible system for guiding your leads through their sales process. One which recognises that everyone will follow a different path through their sales process and allows them to do so. You also need to market to your existing customers both to retain and up sell to them. More Business Online includes the following services to help you close more sales:

Email
Regular marketing emails are great for keeping in touch with your existing clients and for warming cooler leads, those leads which have dropped out of your marketing automation.

• Email marketing - Compose and send marketing emails
• List segmentation - Send the right information to the right people
• Email template development - Design the look of your marketing emails
• Analytics - Determine what your email lists want from you

Marketing Automation

Marketing automation is much more than sending a series of emails to someone when they register as a lead. Marketing automation is all about personalising someones buying journey. More Business Online helps you do this through the following services:

• Lead Nurturing
• Lead Scoring
• Automated Emails Based On Lead Activity
• Creation of Workflows
• CRM Integration
• Content Customised To Visitor
• Automated Sales Team Notification