Digital Marketing Blog

Web Design - Simplify Your Website Structure And Provide Visitor Workflows

Posted by Ken Semple

Simplify your website structure and website menusWeb Design isn't just about the look of a website. Good Website Design also considers how a visitor uses a site and guides them to the content they need then presents an appropriate call to action to ensure that we get what we need from the site.

I often see websites with very confusing menu structures. Sometimes with drop down menus that go 3 or 4 levels deep. It's frustrating enough just finding what you are looking for let alone actually getting to it. Have you ever had this experience on your laptop? Navigating a drop down menu with a touch pad mouse, you get to the level you need and a slight mis-movement of the mouse collapses the whole menu and you have to start again.

I also land on the home page of many websites and struggle to work out what to do from there. How do I get to the content I want? The web designer hasn't provided any clear calls to action, all I see is "Welcome to our website. We've been in business for x years...". I have to suffer through that complicated menu to find what I need. It's just too easy to give up and hit the back button.

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Websites - A Waste Of Time And Money

Posted by Ken Semple

I've heard this often from business owners when discussing web design and online marketing.

As we continue the discussion, I find out that they have had a basic brochure website for years which is generating very few or no leads.

They find themselves in a challenging situation. Their traditional source of business, usually the Yellow Pages, is producing fewer and fewer leads as people turn to Google to answer their needs. They have little faith in online marketing given their experience to date, yet they feel they have to do something.

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3 Simple Steps To Improving Your Website’s Conversion Rate

Posted by Ken Semple

A significant improvement in conversion rate can be achieved on most websites through a few simple steps. A fresh look at your website will reveal opportunities for improvement which are easy to implement.

Start on one page and work through each page of your website in turn.

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Ensure Your Website Meets It's Visitors Needs

Posted by Ken Semple

A successful website is one that meets the needs of its visitors. Answers their questions, solves their problems.

This builds trust and gets conversions generating leads and sales.

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Tell Me What You Want Me To Do

Posted by Ken Semple

Website conversion rate can often be improved substantially just by making it clear what the visitor should do.

Every web page should have a primary goal, the number one thing that you would like the visitor to do.

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I'm Not Getting Any Leads From My Website

Posted by Ken Semple

Great looking website, great content—yet no leads. Why?

I hear this often when I first meet a client.

There could be many reasons for this. A quick look at the website and the cause often shows up. No call to action or too many calls to action.

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Optimise your website before you SEO

Posted by Ken Semple

Search Engine Optimisation (SEO) gets traffic to your website. What happens when they get to your website?

There's a lot of hype about SEO and how important it is to increasing traffic to your website. Most of us who run a website are constantly bombarded with emails from people offering an SEO service.

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