Have you ever stopped to think why you up and leave some websites right away yet hang around on others, and have you thought to apply these learnings to your own website?
To make a decision about this, you’ll need to have a think about why you were on the website in the first place. When you do this you’ll find that most of the time you’re doing research and sometimes you’ll be comparing products and prices.
Most B2B websites fail to provide the information you need to do your research. B2C websites are almost as bad although we can excuse the B2C websites pushing impulse purchases as there isn’t much research to be done there.