Digital Marketing Blog

Website design is one of online business’ hottest topics at the moment. And why wouldn’t it be? Flat design and aesthetic minimalism have swept the technological world, delivering us with sleek gadgets and single-button devices.

And we’re looking to implement the same thing with our websites, with the expectation that an updated look will be all we need to start reeling in new customers. In reality, there’s much more than a shiny new website that goes in to bringing in visitors and turning them into leads, and then nurturing those leads until they’re ready to become customers.

But website design is one of the first steps to that end. Today, we’re looking at a few ways to improve your design by updating some of your website’s features.

The rate of technology changing, coupled with the insatiable human desire for customisation and personalisation, means that we need to have websites that change to meet the needs of our customers. A static website is unable to bring you the types of leads or customers who will drive business; it’s a model that’s been dead and buried for years.

Because website design carries the current perception that it is capable of fixing all our online business issues, it can leave us in a bit of a hard place. Website design can do many things, but there is so much more to it than just how it looks or feels. You need your design to work well with the other facets that bring in business, in order to truly succeed

Because we’re still developing a definitive set of good website design principles, here’s five I’ve found recently that will complement your business strategies.

If you’re reading this post, chances are you’re looking for a couple of pointers. Your website’s got initial hits sorted, but it’s not delivering leads or customers. In fact, people seem to be navigating to your website and then immediately navigating away. What gives? And how can you get people who find your website to stick around?

Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 reasons why you should consider redesigning your website in the near future, if you haven’t already this year.

Here’s something that you might suspect but not yet know in full is important for your website: layout and design.

Now, I know many of you would rather do this yourself, or just go with a cookie-cutter layout, for the sake of time and finance. But there’s a pretty solid case for having a well-designed shop front for website visitors to come and see. Think for a moment of your house, and what impression you hope to give to first-time visitors. Do you lay things out meticulously, taking care that even the smallest details are seen to? Or do you vacuum, pick up the big things, and hope that it’ll do?

Impressions are important. It’s why we keep a clean house for visitors, why we dress up for job interviews, and why we keep a carefully-manicured image of our lives on our social media feeds. There’s the desire to put the best foot forward, and the same should be said of your website. After all, it’s our website visitors’ first impression of us. We want to start things on the right foot.

If you’re a business interested in Inbound marketing, chances are that you have an online presence. If you don’t, you’re going to need one for people to find you and get interested in what exactly it is that you do.

Maybe you do have a website, but it’s not gathering the hits you want or need for your business to progress. It’s a difficult place to be - you might be running several diagnostics at once, trying to figure out what the problem is, but not getting anywhere.

Today, we’re taking a look at the design of your homepage, and the 10 ways it can be improved to increase interest, decrease bounce rates, and improve the feel and navigation of the whole site.

Shall we get started?

The traditional brochure style website just doesn’t convert leads anymore, in fact I don’t think they ever did convert leads very well. Today your website has to respond to the insatiable need your customers have for information when they’re doing the buying research, and they’re doing this research long before they’re ready to contact anyone.

Your customers are searching online for the information they need and you’re going to have to provide it for them in order to be found, stand out from the crowd and to convert them as a lead.

So you’ve written great content and are publishing it online on your website and your blog, what now? You must employ strategies on your website to get people beyond just reading your freely available content, you need to get them to identify themselves by signing up as a lead.

Here are 5 things you can do to improve lead generation on your website.

If you want your website to convert more visitors into leads, you’re going to need landing pages. The more the better, the more landing pages you have on your website the more opportunities for people to convert and the more leads you get.

Ordinary website pages and blog pages aren’t designed to convert, they need to be designed to drive people to landing pages where they can convert.

This article shows you why you need landing pages and some best practices for creating landing pages which convert unidentified website visitors into identified business leads.

We are often hearing now how mobile devices are taking over from the traditional PC. I recently wrote a post about how Aussie’s are spending their time in front of screens and one stat from that post is that Aussie’s now spend more time in front of their mobile screens each day than they do in front of the TV.

Every new statistic I see reinforces how important it is to have a website which works effectively on mobile devices. Not just displays OK, but actually is easy to use and easy for people to convert and buy from you.

Picture this: Potential customers have reached your website and they have no idea where to go or what to do because your website’s design and content has not been optimised to appeal to your typical customers! Terrible situation to be in, however simple to resolve if you understand the important role of creating content and designing media to appeal to the personalities and behaviours of your customers a.ka. buyer personas.

When attracting potential customers to your business it is always beneficial to know as much as possible about them so you can communicate to them on a personal level. Understanding the ways they think, behave, their goals and fears, will allow you to tailor your approach to successfully reach out to them, push their buttons so they’ll become customers and allow your business to grow. Cue buyer personas.