Digital Marketing Blog

A Better Way to Redesign Your Website

Posted by Ken Semple

Make your next website redesign an easy oneIf you have a website redesign coming up, I guess you're looking for a way to do it which isn't nearly as painful as your last website redesign.

Most websites are rebuilt every 2 or 3 years, and each time seems to be just like the first time. This is the traditional way websites are built and rebuilt.

This issue has been recognised by some developers and a new methodology has been developed which gets you your new website quicker, for a lower up front cost and with better results for your business.

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A Successful Website Development Project Depends On Great Strategy

Posted by Ken Semple

This is what happens when you build something without a strategyYou wouldn't build a new house without a decent set of plans, there's just no telling what you'd get if you just described what you wanted to your builder and let them go. Strangely this is the way many websites are built, a meeting one morning to discuss the project and then set the developer on their way hoping they build what you need and want.

A successful website only comes from solid strategy and a strategy stage needs to include the following steps.

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Why Most Web Design Projects Run Over Time and Over Budget

Posted by Ken Semple

Why most website projects go over time & over budgetWebsite development projects put a huge drain on a company's resources and often go way over time & budget. Here's why that happens and how to fix the problem

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The Top 5 Things You Must Consider Before Your Next Website Redesign

Posted by Ken Semple

The Top 5 Things You Must Consider Before Your Next Website RedesignMost websites are rebuilt every 2 or 3 years with few major changes in between rebuilds. More often than not these rebuilds are not much more than a visual refresh of the website and a tweak of the content to match the business of today.

This type of website development project rarely produces much improvement to the performance of the website. When it next comes time to rebuild your website, do it differently and start by considering a few things you may not have considered in past rebuilds.

Put these 5 items at the top of your list before you start to redevelop your website:

  1. What has prompted your website redesign?

  2. The performance of your existing site against goals

  3. When do you want to commission?

  4. How much of your resources can you put into the project?

  5. The business goals for your new website

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The Features You Must Have In Your Next B2B Website

Posted by Ken Semple

A next generation website has all the marketing features you need in a website todayWhen it comes time to redesign your website, and website redesign time seems to come around all too soon, you normally start to think about the features needed in the new website. More often than not the features thought about are features like menu type, image sliders, location finders, site search tools, courses & events, blogs and many more.

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How a Next Generation Website Accelerates Your Business Growth

Posted by Ken Semple

You get excellent growth from a next generation websiteYour website used to stand alone as your one and only digital marketing asset, and for a while it probably wasn’t much more than an online brochure. As buyers shift more and more online for both research and to purchase, your digital marketing and your website have become much more critical to business growth and the traditional website just doesn’t cut it in the current digital marketing environment.

To get the functionality required for all the digital marketing activities business needs to be engaged in today, most have tacked a bunch of disconnected add ons to their website or have subscribed to a myriad of cloud software services or a combination of both. Neither of these options provide something which is easy to use and works well overall.

There needs to be a way you can use one system to do everything you need online, your website, your email marketing, SEO, social media content marketing and more. There is, and it’s called the next generation website.

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Get Your New Website In Half The Time With Growth Driven Design

Posted by Ken Semple

Get your website faster with Growth Driven Website DesignWhat! It’s gonna take six months for a website redesign. Frustrating isn’t it, your website is so critical to your marketing today, to wait six months until your rebuild is completed so you can launch your new promotion, the one that will drive your business growth, seems crazy.

The fact is, the average website rebuild for a small to medium business ranges from $15000 to $100,000 and takes 3 to 6 months to complete and is a huge drain on resources both the money and time.

It doesn’t have to me like that, with growth driven website design you’ll get your website in half the time and you’ll get better results too. How’s that possible? read on…

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Why You Should Use Growth Driven Design For Your Website Rebuild

Posted by Ken Semple

Growth Driven Website Design LogoDo you have a website rebuild coming up?

If you do, I bet you’re not looking forward to it. The traditional website rebuild every 2 or 3 years puts a huge drain on company resources. It just seems to suck more time, effort and money than it’s worth.

Growth driven website design is a website development process which is designed to take most of this pain away, and get you the results you need from your new website.

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How Can Colour Psychology Drive Lead Conversion?

Posted by Brooke Hazelgrove

When you understand colour and how it can be used to convey more of your business to the customer, you influence how they perceive and think of you.How much should the colour scheme of your website influence lead growth? So many things go into helping trigger a conversion - placement and size of page elements like CTAs, language style, native preferences of your ideal customers, and of course, relevant content - how much of a role could colour play in raising your odds of a conversion?

Quite a bit, actually, provided you’re observing practical conventions and applying some wisdom to your page development. Here’s what we know, and what we should do.

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7 Tips For Building Lucrative Landing Pages

Posted by Brooke Hazelgrove

In the same way that you judge the trustworthiness of a house and its inhabitants by the front door, website visitors will judge the trustworthiness of your website and business by the landing page.Landing pages are an important aspect of inbound marketing. Their sole purpose is to get your visitors to convert to leads, and like the rest of your website, cannot be static. You want to always be working to refine and improve them to convert more leads for you.

You need them then to establish trust, and reinforce the value of the bargaining chip that is your marketing offer.

So how do you do that?

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