"I haven't had time yet. I'll get started on it once I've had time to breathe"
Is this a conversation you've had before? Sometimes it's true; sometimes we really are so busy that we can barely sit down, let alone entertain the thought of taking on website maintenance. And yet, there are always tasks that sit in our home and workplace that are going to be done 'Just as soon as there's time'. Even when there might arguably be time, those jobs - cleaning out the shed, completing that bit of paperwork, updating your website - invariably end up at the bottom of the to-do list. Why is that?
I'd argue that rather than there not being 'time' to update, we've simply decided that it isn't a priority - at least, not the kind of one that we need to act on in the near future. This can be a serious issue if the task in question is something which could be crucial for your business, like updating your website.