Digital Marketing Blog

Effective Social Media Management in Less Time

Posted by Ken Semple

Make your social media management easy with these toolsI’m always looking for ways to be more efficient with my everyday activities. It’s good for me and good for my clients. Social media is one of those things that can suck your time if you aren’t careful and plan what you are going to do. You can also use social media automation tools to save you more time.

There are hundreds, if not thousands, of social media management and automation tools out there. To help you choose what works for you, I’ll show you what we use here at More Business Online.

We use a number of social media management tools, some for monitoring and analysis and some for management of our, and our client’s, social media accounts. I’ll discuss the principle 3 management tools we use in this post:

  • HubSpot - Posting, Scheduling and analytics
  • HootSuite - Posting, Scheduling and viewing all social media data streams
  • TweetAdder - Growing and managing our Twitter following

Mastering LinkedIn Marketing, The Top Questions Answered

Posted by Ken Semple

The linkedIn icon. LinkedIn is probably the best social media platform to market your business in newcastleWondering how to use social media, and in particular LinkedIn, more effectively in order to generate quality leads? We can show you how to gain new leads and how to use LInkedIn for the success of your business.

I Keep getting asked same questions about how to best use LinkedIn, and here I’ll answer them.


Improve Your Social Media Strategy With These Tips

Posted by Ken Semple

A bluebird holding a sign which says tweetSocial Media is a key component to a successful Inbound Marketing campaign. Sharing your blog posts and other content on social media will make up a large proportion of your posts on social media. There are a few things you can do to improve your results.

Keep an eye on what people are saying about you

Use social media search tools like the Social Media Prospects page of your Hubspot account or free tools like Social Mention to track what people are saying about you, your products and your industry.

Doing this can also help you find what topics are creating the most activity in your industry, and allow you to jump on the bandwagon by creating posts which get more attention.


Marketing Your Blog Using Social Media

Posted by Ken Semple

social stuffSocial Media is a great resource for marketing your blog. For your blog to be successful and build a following, you have to get the message out. To gain a following on social media, you need to have something to say. You might say the two go hand in hand.

First, you should have a content marketing plan in place which defines how often you will blog and also includes a blogging calendar. The content marketing plan will help you blog more effectively. It will help you address the right keyword phrases in a balanced way and help ensure you write for each of your target audiences.

I often here from my clients that they are struggling to come up with things to post on their social media accounts. If you are blogging regularly, you automatically have something to post on your social media accounts.

Posting links to your blog posts on your social media accounts gives your followers the opportunity to click through to your blog. It also gives you back links to your website which helps your SEO.


Social Media Essentials: the 5 W's of Social Media Marketing Strategy

Posted by Ken Semple

Interconnected Social NetworksHow is your business doing in the social media sphere? Do you implement sound social media marketing strategy? Let's tackle some social basics: the five W's of social media strategy:

Why Do You Need a Social Media Marketing Strategy?

Developing a social media marketing strategy is a business priority because of two main reasons:

  1. Most people are on social networking sites
  2. Social media tools and avenues for marketing are more cost-effective than traditional advertising outlets and are very effective when used as part of the Inbound Marketing process


The Social Media Disease And How To Cure It

Posted by Ken Semple

Individual Social NetworksSocial Media has become a little like a disease. People become infected by it and it takes over. I see people in business dropping successful marketing activities to concentrate on social media, without first immunising themselves with good advice and good strategy.

It doesn't help that almost every day we are bombarded by another "expert" selling a seminar or training course in social media. Most of this training deals with just social media use, and usually concentrates on one social media platform, and not how social media fits into the big picture, into an overall marketing strategy.


What should I be saying on social media, I can't think of anything?

Posted by Ken Semple

frustrated manv2What should I be putting on Social Media. I hear this a lot from clients when I first start to work with them. Generally this question comes after they have jumped in and set up some accounts without first determining how they might use them.

Most businesses start out with social media by "having a play". By this I mean that they setup an account on some of the most popular social media websites like Facebook and Twitter. This way they can take them out for a spin and see what they are all about. I usually find that after "the play" they are wondering what to do with these accounts.

I discussed choosing the social media websites that might be best for you in a recent post entitled "Which Social Media Sites are for you?".


Google Places Replaced by Google+ Local - What Does This Mean For You?

Posted by Ken Semple

google plus iconThings change very rapidly in Social Media. Today I noticed a new tab on Google+, "Local - NEW". This is the start of the process of replacing Google Places with Google+ Local.

If you have a Google Places page, and all businesses should have one, make sure you take a look at how it appears now on Google+ Local. Has it come across to Google+ Local correctly?


Which Social Media Sites are for you?

Posted by Ken Semple

A business man frustrated about what to do with all these social media sitesThere seems to be a new social media website coming online each week, which ones should we be using? I think the question should be what is our social media strategy and how should we be using social media?

I am asked two questions almost equally by my clients:

  1. What should I be saying on social media, I can't think of anything?
  2. Which social media websites should I be using?

This post is about number 2, and I'll answer number 1 quickly now. Follow your Inbound Marketing Strategy and produce content for your website according to your Inbound Marketing Content Calendar and you will have plenty of material to post on social media websites. It's this content that will attract followers and these followers will begin to interact with you.


Growing Your Twitter Following Is Easy, Here’s How

Posted by Ken Semple

Twitter logoGrowing your Twitter Following is easy. In fact it's easier to build a following on Twitter than just about any other social media platform.

I'll show you a surefire way to grow your following week in and week out.

Download our free guide: An introduction to the next generation website

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