We’re much more likely to depend on the wisdom of our peers when it comes to making decisions. Should you invest in a new coat before heading to the snow? Generally, a small chat with your friends over the social media platform of your choice will sort that out.
What if your business was able to use this desire for peer interaction and recommendation to further its reach? What if you had the ability to appear and appeal to a wider group of fans on social media, with the added bonus of the weighting of a trusted friend? It's the kind of search engine optimisation that we dream of. Sound good?