Digital Marketing Blog

Improve Your Local Search With Google Plus Local

Posted by Brooke Hazelgrove

Mapping out your social reach starts with Google Plus LocalWe don’t make the rules of online marketing and that’s probably a good thing. Sometimes it can be strange, or frustrating to try and work to the ever-changing rules of the folks who do, but it’s no less important that we keep an eye on how to best be found by our searching customers.

Since a massive market share of online searches are conducted through Google, it’s well worth looking at this lesser-known but highly valuable reason why their social media platform - Google Plus - is a powerful agent in getting your business found in local search.

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How To Successfully Market Your B2B Business On LinkedIn

Posted by Brooke Hazelgrove

It's surprising how successful not creeping on your potential connections can be.It’s no secret that LinkedIn has become a powerhouse for B2B marketing. With 94% of B2B marketers distributing content on LinkedIn, and 65% of companies in 2013 having gained customer/s from LinkedIn, there’s proof to say that the social media platform can be used to generate leads and convert visitors, not just for visibility.

Given that LinkedIn can be used to generate leads, is there anything then stopping you from reaching out to whoever will fit in your contacts? Surely if they’ve made that connection with you, that means it’s okay to reach out to them with your sales pitch.

Just because you can, doesn’t mean you should, though. Today, we’re looking at a better way of generating leads from your LinkedIn contacts.

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3 Ways To Build A Solid Twitter Following

Posted by Brooke Hazelgrove

Building a great presence over Twitter gives you a window of immediate interaction with your potential buyers.The more time I spend on Twitter, the more it reminds me of a beehive. There’s a lot of chatter, the occasional stinging, and, once you understand how it works, some pretty sweet benefits to hanging around.

The challenge is, that beehive is full of a lot of individuals who are already going about their daily business. How can you amass a following; benefit your own business, when the hum of conversation feels like it’s drowning out anything you have to say?

Here’s 3 ways.

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Generate More Leads For Your Business Using Social Media

Posted by Ken Semple

When your social media marketing strategy takes off, you know that your business will be in for some great, engaged leads.Some marketers view social media marketing as the gateway to reach your target audience. After all, the statistics don’t lie.

According to Social Media Examiner survey, close to 97% of marketers have taken to social media marketing. Likewise, a survey by Hubspot found that in 2014, 92% of markets found that social media was a big boost to their businesses with a further 80% recording an increase in traffic to their sites.

It is therefore crystal clear that social media marketing strategy will help you increase sales. Here are some of the benefits you get by using social media to generate more leads for your business.

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Are You Using LinkedIn To Generate More Leads?

Posted by Brooke Hazelgrove

Make sure you understand the needs of your followers on LinkedIn before winding up for your sales pitch.How are you when it comes to being approached for sales? When someone walks straight into your space with a clipboard and a commission riding on you signing up here and now?

Very few people I know of would be okay with it. Me, I’m the kind of person who will spot that stall from afar and stick my phone to my ear. It’s a clumsy shield against social interaction, but about 80% of the time, it’s enough to get me past the table and the operator’s watchful eye.

It’s not like I’ve got something against them. It’s just that I don’t like being harassed to buy something I have no interest in.

This is a familiar story, played out a hundred times over traditional marketing media. It’s why we need inbound marketing. And it’s why we need to be mindful of how we approach likely customers, in any and every way. Including through social media.

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Spark Social Engagement With Twitter In 3 Easy Steps

Posted by Brooke Hazelgrove

In order for you to begin the conversation with your followers, you need to know when and where the followers will be listening.Twitter has a fairly distinct vernacular. It has the ability to reach many with humour, information, news, opinions, and assistance, but that doesn’t always mean it’s going to be used perfectly. Correct use of the social media platform requires wisdom, discernment, and the ability to check hashtags before starting them, among other things.

Nevertheless, it’s a helpful platform to engage with followers, and you want to be able to do that well.

This article gives us three ways to use Twitter to interact well with our social following.

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The Habits Of A Successful Facebook Business Page

Posted by Brooke Hazelgrove

Attracting the right kind of customers using Facebook can start off as sticky business, but you'll be attracting people in no time.What makes for a successful marketer over social media? Is it their killer body copy? Their viral videos? Their hilarious online marketing schemes?

Well, it could be all of these, or it could be none of these. It really depends on what your social media presence is bent on achieving with your followers, and whether those goals align with the natural purpose and use of your social media platform of choice.

To answer the question, ‘what makes for a successful marketer over social media’, we’re going to first look at the chief purposes of running a Facebook business page, and then ways to use that page for the greatest benefit to your business.

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Use Twitter Magnificently For Marketing Your Business

Posted by Brooke Hazelgrove

Make Twitter the platform from which you reach a new and exciting group of prospects.Have you heard of Haiku before?

It’s a poetry format, stemming from Japan, that uses 10 syllables to create a short verse. They’re a great exercise for composing and thinking critically, working through word selection and the flow of one line into another. They’re also a lot of fun to write, but I’m a writing fanatic, so that opinion is probably a bit subjective.

Anyway, the point of a haiku is creating poetry that is quantifiably limited in length and size to delineate the subject matter. Want to know what other methods of literature exist with quantifiable limits to length and size?

Twitter posts.

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The 2 Ways You Can Engage Your Social Media Audience

Posted by Brooke Hazelgrove

The two methods you can use to market your business through social media will prove greater than the sum of their parts in bringing you more business.Do you have your coffee with or without milk? With or without sugar? Perhaps you’re more of a tea person?

There’s many things in life that fit with this concept - providing more than one option because sometimes options are needed to appeal to different people. Social media marketing is no different - we’re presented with a new platform to reach potential customers from, and by varying our approach between the two methods, we can appeal to a greater range of people.

What are those two methods, you say?

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What Can A Facebook Presence Achieve For Your Business?

Posted by Brooke Hazelgrove

Using a social approach to presenting your business can be your best bet towards reaching and connecting with a new audience.A while ago on the blog, we sat down and had a look at how you should approach Social Media marketing - about how social media can boost the visibility of your website, about how you can use it to approach your potential customers in a much more casual environment, free from the constraints of 9-5, ‘Sir’ and ‘Madam’, and engage with website users when they’re much more amicable to discussing mundane things and honest problems that you can engage with and solve, to their joy.

This week, we’re looking beyond how to approach social media and focusing in on the purpose of a social media presence, as well as how yours can blend seamlessly into your inbound marketing strategy, working to convert leads and create business wherever your name is.

Sound interesting? Let’s get started.

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