What do people say about you? Which of your qualities do they speak highly of, and which do you keep working to improve?
Word of mouth is a powerful thing. Our glowing appraisals and disillusioned rants can have a massive impact on how others perceive a variety of topics. When it comes to your website, what do you want others to say and think about the content and kind of image you put forward?
Good things, I hope.
Today we’re looking at how word of mouth and search engine optimisation fit together. We’re also exploring how people vouching for your website can have a huge effect on what search engines think of you and how they respond.