Digital Marketing Blog

Improve Your Search Ranking With Off-Page SEO

Posted by Brooke Hazelgrove

And just like that, you can build on the network of positive business relationships to greatly impact your off page SEO.What do people say about you? Which of your qualities do they speak highly of, and which do you keep working to improve?

Word of mouth is a powerful thing. Our glowing appraisals and disillusioned rants can have a massive impact on how others perceive a variety of topics. When it comes to your website, what do you want others to say and think about the content and kind of image you put forward?

Good things, I hope.

Today we’re looking at how word of mouth and search engine optimisation fit together. We’re also exploring how people vouching for your website can have a huge effect on what search engines think of you and how they respond.

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Improve Your Local Search With Google Plus Local

Posted by Brooke Hazelgrove

Mapping out your social reach starts with Google Plus LocalWe don’t make the rules of online marketing and that’s probably a good thing. Sometimes it can be strange, or frustrating to try and work to the ever-changing rules of the folks who do, but it’s no less important that we keep an eye on how to best be found by our searching customers.

Since a massive market share of online searches are conducted through Google, it’s well worth looking at this lesser-known but highly valuable reason why their social media platform - Google Plus - is a powerful agent in getting your business found in local search.

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How To Write Meta Descriptions That Get Click Throughs

Posted by Brooke Hazelgrove

if there's one thing I can think of that is curious, it's not cats. It's parrots. And that kind of curiosity is what you want.What’s your opinion on meta descriptions?

They’re one of the stranger words used to describe page elements, and often get lumped in with the ‘SEO stuff’ when it comes to delegating tasks to do with content creation.

The challenge when it comes to organising metadata is that while it’s not immediately visible on a single written page, it is still incredibly important for bringing organic search results to your website. The meta description is one of the four key factors that drive clickthrough rates, and of those four, it takes up the most visual space, which makes it incredibly important. And not in the way you might think.

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How Do Content Marketing And SEO Work Together?

Posted by Brooke Hazelgrove

SEO and content work in unison, with one pushing the other forward and vice versa. Mighty convenient, really.One misconception I frequently encounter when writing about marketing is that SEO and content marketing are somehow at odds with each other. I’m not sure when it started, but it’d be nice to see the myth put to rest in the very near future.

Why is the ‘content vs SEO’ debacle a myth, you ask? It’s because they don’t really compete with each other as much as they play complementary roles in making your website visible and appealing for ideal buyers to visit and stay with.

So, without further ado, let’s have a look at how you can use your content marketing strategy to improve your website’s SEO.

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Content Marketing & SEO: Not So Different

Posted by Brooke Hazelgrove

So Content marketing and SEO work less against each other, and more with each other. Whoever knew?Not going to lie, inbound marketing can sometimes be tricky to explain. Regardless of age, demographic, or profession, I’ve seen quizzical looks from many people I’ve explained my job field to.

“But isn’t that just content marketing?”

“Oh, so it’s like SEO?”

“So it’s marketing, but in reverse?”

And to a degree, I get it. Because of what inbound marketing is, and how it works, it’s very easy to get muddled with any one of the half dozen other online marketing strategies out there, or to even think that these different methods conflict with each other.

The reality is much simpler and much more complex than this. If you’re wondering what the difference is between SEO and content marketing and inbound marketing, or even what inbound flat-out is, then this is the article for you.

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How To Lower Your Website’s Bounce Rate So It Drives More Business

Posted by Brooke Hazelgrove

Your Bounce Rate can say a lot about your website. Use it as an indicator to help you get on the right track.I’m a practical person. There’s a plethora of reasons why, but when it boils down, I enjoy knowing how and why things work. Odds are, you have similar tendencies. Probably not in the same fields, but you have a few things in life that you enjoying knowing the how and why of. It doesn’t really matter what the subject is - cars, technology, food, fashion - the sense of curiosity remains the same.

Today, we’re unravelling a bit of mystery behind the bounce rate of your website, including how and why bounce rates matter, as well as what you can do to make the most of this handy indicator.

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Improve Your Website’s SEO By Writing Quality Content

Posted by Brooke Hazelgrove

to deny the connection between SEO and the quality and quantity of your content is a grievous error to make. Save yourself the trouble and invest in content and your SEO will follow. SEO, or Search Engine Optimisation, is one of online marketing’s buzzwords. It’s something that everyone wants, but is difficult to immediately define, so a business can end up wanting to improve their SEO without understanding first what the term is, or how it can be changed from bad to good.

Today we’re looking at the connection between your website’s SEO and your content, and how wanting one to be great while neglecting the other is like trying to drive a car with no wheels.

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What Are Long Tail Keywords And How Do I Use Them?

Posted by Brooke Hazelgrove

Understanding how keywords work and taking advantage of them is your first step in helping your buyers find the answers they're searching for.Ever since we started compiling libraries of information, Keywords were how we searched and found what we were looking for. They were how we distilled our query into a search tool, and enabled us to hunt for answers in even the largest paper forest. The same held true when we progressed from the analog to the digital age, and keywords have helped us navigate the ocean of data that exists on the internet, with search engines using them to locate some answers to our questions.

As poetic as all that sounds, it doesn’t answer our current question about the subject. How are keywords supposed to work in the digital age? What distinguishes long tail keywords from other kinds of keywords? How can we use them for our benefit?

If you’re asking questions like these, this is the article for you.

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Google Is Prioritising Mobile Websites...Are You?

Posted by Brooke Hazelgrove

Have you heard? Google is updating its search algorithm (again).mobile_optimisation_250w

On April 21st, 2015, the newest update will go live, and it has the potential to affect nearly every website, including yours.

What We Know

Google updates its algorithm all the time. The complex equation interprets search queries and helps your searchers find what they’re looking for. Search Engine Optimisation is the process that webmasters and marketers alike need to use in order to make their website appealing to the algorithm and to searchers.

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Your Website’s SEO Isn’t Summed Up In Its Ranking

Posted by Brooke Hazelgrove

The podium stands vacant, as men and women alike began to realise that there was more to SEO than the top position. Sure, there would be great assistance from a high ranking, but it was much, much, less important than it had been in the past.There was a time when the top spot on Google was all that mattered. ‘Was’ being the operative word. While a high ranking for search terms will certainly help your website to get found by the searching customer, it is not the be-all and end-all of the race to optimise your website for search engines.

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