Digital Marketing Blog

What do people say about you? Which of your qualities do they speak highly of, and which do you keep working to improve?

Word of mouth is a powerful thing. Our glowing appraisals and disillusioned rants can have a massive impact on how others perceive a variety of topics. When it comes to your website, what do you want others to say and think about the content and kind of image you put forward?

Good things, I hope.

Today we’re looking at how word of mouth and search engine optimisation fit together. We’re also exploring how people vouching for your website can have a huge effect on what search engines think of you and how they respond.

We don’t make the rules of online marketing and that’s probably a good thing. Sometimes it can be strange, or frustrating to try and work to the ever-changing rules of the folks who do, but it’s no less important that we keep an eye on how to best be found by our searching customers.

Since a massive market share of online searches are conducted through Google, it’s well worth looking at this lesser-known but highly valuable reason why their social media platform - Google Plus - is a powerful agent in getting your business found in local search.

What’s your opinion on meta descriptions?

They’re one of the stranger words used to describe page elements, and often get lumped in with the ‘SEO stuff’ when it comes to delegating tasks to do with content creation.

The challenge when it comes to organising metadata is that while it’s not immediately visible on a single written page, it is still incredibly important for bringing organic search results to your website. The meta description is one of the four key factors that drive clickthrough rates, and of those four, it takes up the most visual space, which makes it incredibly important. And not in the way you might think.

One misconception I frequently encounter when writing about marketing is that SEO and content marketing are somehow at odds with each other. I’m not sure when it started, but it’d be nice to see the myth put to rest in the very near future.

Why is the ‘content vs SEO’ debacle a myth, you ask? It’s because they don’t really compete with each other as much as they play complementary roles in making your website visible and appealing for ideal buyers to visit and stay with.

So, without further ado, let’s have a look at how you can use your content marketing strategy to improve your website’s SEO.

Not going to lie, inbound marketing can sometimes be tricky to explain. Regardless of age, demographic, or profession, I’ve seen quizzical looks from many people I’ve explained my job field to.

“But isn’t that just content marketing?”

“Oh, so it’s like SEO?”

“So it’s marketing, but in reverse?”

And to a degree, I get it. Because of what inbound marketing is, and how it works, it’s very easy to get muddled with any one of the half dozen other online marketing strategies out there, or to even think that these different methods conflict with each other.

The reality is much simpler and much more complex than this. If you’re wondering what the difference is between SEO and content marketing and inbound marketing, or even what inbound flat-out is, then this is the article for you.

I’m a practical person. There’s a plethora of reasons why, but when it boils down, I enjoy knowing how and why things work. Odds are, you have similar tendencies. Probably not in the same fields, but you have a few things in life that you enjoying knowing the how and why of. It doesn’t really matter what the subject is - cars, technology, food, fashion - the sense of curiosity remains the same.

Today, we’re unravelling a bit of mystery behind the bounce rate of your website, including how and why bounce rates matter, as well as what you can do to make the most of this handy indicator.

SEO, or Search Engine Optimisation, is one of online marketing’s buzzwords. It’s something that everyone wants, but is difficult to immediately define, so a business can end up wanting to improve their SEO without understanding first what the term is, or how it can be changed from bad to good.

Today we’re looking at the connection between your website’s SEO and your content, and how wanting one to be great while neglecting the other is like trying to drive a car with no wheels.

Ever since we started compiling libraries of information, Keywords were how we searched and found what we were looking for. They were how we distilled our query into a search tool, and enabled us to hunt for answers in even the largest paper forest. The same held true when we progressed from the analog to the digital age, and keywords have helped us navigate the ocean of data that exists on the internet, with search engines using them to locate some answers to our questions.

As poetic as all that sounds, it doesn’t answer our current question about the subject. How are keywords supposed to work in the digital age? What distinguishes long tail keywords from other kinds of keywords? How can we use them for our benefit?

If you’re asking questions like these, this is the article for you.

Have you heard? Google is updating its search algorithm (again).

On April 21st, 2015, the newest update will go live, and it has the potential to affect nearly every website, including yours.

What We Know

Google updates its algorithm all the time. The complex equation interprets search queries and helps your searchers find what they’re looking for. Search Engine Optimisation is the process that webmasters and marketers alike need to use in order to make their website appealing to the algorithm and to searchers.

There was a time when the top spot on Google was all that mattered. ‘Was’ being the operative word. While a high ranking for search terms will certainly help your website to get found by the searching customer, it is not the be-all and end-all of the race to optimise your website for search engines.