When writing pay-per-click (PPC) advertising copy you only have a small number of words with which to get your message across. How do you make it really work for you? How can you catch the interest of the potential customers who need or want what you have to offer?
We only want the cream of the clicks and not the tyre kickers who just cost us money.
Here’s five tips to get you started. You can apply these to your PPC ad copy to ensure you stand out from your competition and drive high click-throughs while maintaining excellent conversion rates.