I was never one for ball sports, for a variety of reasons. But, there are times when participation in team games would line up very well with Inbound Marketing and Inbound Selling. You’d have one teammate capture and guide the ball all the way up to the other end of the field, and then pass it to someone else so they could score the goal.
And then the teammate receiving the ball drops it, because they weren’t prepared for their job.
A dropped ball is one kind of frustration, but a dropped buyer is another deal all together. Your marketing and sales teams will need to be on the same page, if you want your inbound marketing strategy to truly succeed - here’s why: