Digital Marketing Blog

How To Generate New Business For Your Engineering Firm

Posted by Ken Semple

Look to the Internet to generate the new business you need for your Engineering firmYou’re not alone if you’re looking for ways to generate new business for your Australian Engineering Firm post the mining construction boom. The hardest part can be determining where to start.

During the mining boom, work just came in the door faster than you could handle it. You haven’t had to think about chasing work for 10 years or more.

What do you do to get new business now, given that it isn’t coming in the door all by itself? I’ll explore this issue and discuss some options in this post.

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How to Get More Intelligence on Your Professional Services Leads

Posted by Ken Semple

Great software can be your detective. Let it gather intelligence on your professional services leadsIt’s frustrating when you speak with a lead who seems really keen at the time who suddenly seems to go cold on you.

Giving them another call might be the answer. How do you know the right time to call them? They just might have gotten too busy to progress their purchase and calling won’t help.

There are some great systems now which track what each of your leads do on your website and how they interact with your emails.

The right time to call a cold lead is right after they visit your website again. Or, better still, while they’re still on your website.

This article will show you some of the things you can do with today’s software systems.

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How Your Buyers Check Out Your Professional Services Firm

Posted by Ken Semple

Professional services buyers now overwhelmingly check you out onlineHave you ever sat down to think about how your buyers check you out before they sign up for your professional services? You might be surprised to find that most of them now check you out online first.

Professional services buyers on average check you out using 3.2 different methods and 3 out of 5 of the methods they use are online.

The Hinge Research Institute has done some research into how professional services buyers check out professional services providers before they buy, and I’ll show you the key results in this article.

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Transforming Your Professional Services Firm To High Growth

Posted by Ken Semple

High growth professional services firms do a few things differentlyHigh growth professional services firms have a few things in common and these things separate them from average growth firms.

Hinge Marketing has done some great research into professional services firms and what makes some grow quickly and the rest grow at just the average rate.

Surprisingly there are only a few key things which high growth firms do which make them stand out from the crowd:

  • Market positioning

  • Focus

  • Research

  • Online Presence

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When You're Marketing To Engineers Don't Make It Look Like Marketing

Posted by Ken Semple

No ads please we're engineers. Don't make your website sound like an advertisement if you want to close engineers as leadsIt’s quite surprising to see that most websites which are aimed at engineers look like they came out of last century and provide very limited technical information.

That doesn’t mean your website should be a flashy, pushy, salesy website with annoying pop ups and the like just because these websites work for some. Engineers hate shallow marketing and advertising material and getting their attention requires solid problem solving content.

Engineers are pretty easy to satisfy, they just need solid information which helps them with their problem. They like to do their own research and they don’t like marketing B.S.

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Generating Leads For Your Engineering Firm After The Mining Boom

Posted by Ken Semple

Too clean to be an engineers workstation, maybe it's the boss'. Still, got a computer today and that's where they do their researchIf you’re like most Australian Engineering consulting companies, you are likely struggling to generate the leads you need now the mining boom has faded.

While the mining boom was in full swing, jobs were coming thick and fast and it was a struggle just to keep up with the work. The was no need to maintain a relationship with old clients, and look for new leads and nurture those relationships.

In fact, during the mining boom, you could pick and choose your work and you most likely specialised more and limited you client base.

Now the mining boom is over, you need to generate leads, diversify and look further afield for new work. How do you do that in this environment?

I’ll explore some options in this article.

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Why Isn't My Accounting Blog Generating Leads?

Posted by Ken Semple

Your Australian accounting firm blog can generate all the leads you need to grow your businessIt’s encouraging to see that the number of Australian accounting firms who’ve started blogging is increasing rapidly.

I also see many of them give it a go and give up soon after because they aren’t seeing the results they expected.

Getting results from your blogging isn’t hard at all, you just need to produce the content your audience needs and will also get you ranked well on Google. Then provide your readers with a conversion path so you get more leads.

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The FBT Changes - A Great NewsJacking Opportunity Missed

Posted by Ken Semple

Jump on a popular news story to get traffic to your website. This is newsjackingOn Friday I was reminded how effective newsjacking can be to your inbound marketing when I received an email newsletter from an Accountant. This email newsletter contained an article fragment and a link to the article on their website about Kevin Rudd’s FBT bombshell.

I run a small business which owns a couple of cars and I thought “great, this will tell me how much these changes are going to cost me”. I clicked through to the article and was disappointed when I didn’t learn any more than I already knew from the news reports about these Fringe Benefits Tax (FBT) changes.

I saw this as a missed opportunity by this accountant. A missed opportunity to attract a surge of traffic from people enthusiastic to know more about this issue and how it affects them.

Done properly, this is called newsjacking. I’ll explain what newsjacking is and then go into detail about this missed opportunity.

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Marketing Your Newcastle Engineering Firm In 2013

Posted by Ken Semple

inbound marketing works great for engineering companiesI’ve been hearing how engineering firms in Newcastle and the Hunter are feeling the pinch at the moment with the slowdown in the coal mining industry.

It’s time to get back on top of your marketing, and get the message out to prospects throughout the country and the rest of the world.

Internet marketing and more specifically inbound internet marketing is the best way to get that message out there.

There are a number of pretty solid reasons for starting your inbound marketing in 2013.

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Marketing For Newcastle Professional Services Firms

Posted by Ken Semple

A photo of Nobby's head and icon of Newcastle NSWWhatever service you provide, be it accounting, finance, HR, IT, logistics, legal, marketing, engineering, project management and any other professional service or consultancy, you are selling your knowledge and expertise to consumers and other businesses. You should be seriously considering inbound marketing as a key part of your business development plans.

The evidence is in, inbound marketing is a cost effective and productive way for marketing professional services.

An annual study has shown that inbound marketing consistently produces leads at 60% to 63% lower cost than leads produced from traditional marketing.

The time is right for professional services firms in Newcastle to start planning their inbound marketing strategy.

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