It’s frustrating when you speak with a lead who seems really keen at the time who suddenly seems to go cold on you.
Giving them another call might be the answer. How do you know the right time to call them? They just might have gotten too busy to progress their purchase and calling won’t help.
There are some great systems now which track what each of your leads do on your website and how they interact with your emails.
The right time to call a cold lead is right after they visit your website again. Or, better still, while they’re still on your website.
This article will show you some of the things you can do with today’s software systems.