It's a sad story that you're probably familiar with. You build a website - the product of months of crunch time, overdue and over budget, you get it over the line, and then leave it. Initially, there's a surge of growth, and then...nothing. Things go quiet, and you're left wondering what's caused it.
There are a few reasons why that might be. Today we're looking at one of them. If you've experienced a slump in traffic a few months after a complete website update and you're wondering why, then this article will help.