You’re not alone if you’re looking for ways to generate new business for your Australian Engineering Firm post the mining construction boom. The hardest part can be determining where to start.
During the mining boom, work just came in the door faster than you could handle it. You haven’t had to think about chasing work for 10 years or more.
What do you do to get new business now, given that it isn’t coming in the door all by itself? I’ll explore this issue and discuss some options in this post.
It’s quite surprising to see that most websites which are aimed at engineers look like they came out of last century and provide very limited technical information.
That doesn’t mean your website should be a flashy, pushy, salesy website with annoying pop ups and the like just because these websites work for some. Engineers hate shallow marketing and advertising material and getting their attention requires solid problem solving content.
Engineers are pretty easy to satisfy, they just need solid information which helps them with their problem. They like to do their own research and they don’t like marketing B.S.
If you’re like most Australian Engineering consulting companies, you are likely struggling to generate the leads you need now the mining boom has faded.
While the mining boom was in full swing, jobs were coming thick and fast and it was a struggle just to keep up with the work. The was no need to maintain a relationship with old clients, and look for new leads and nurture those relationships.
In fact, during the mining boom, you could pick and choose your work and you most likely specialised more and limited you client base.
Now the mining boom is over, you need to generate leads, diversify and look further afield for new work. How do you do that in this environment?
I’ll explore some options in this article.
It’s been tougher in Australia lately for engineering supply companies and manufacturers in the engineering industry as the sun sets on the mining boom.
With most people, yes even engineers, now starting their buying research with some research online using a search engine, your website has to be found and be useful to them for you to get their business.
In fact with all this research being done online, 60% of the buying decision is now made before speaking to a sales person.
The downside to all this is that, with business being so great in the engineering industry through the Australian mining boom, most companies in the engineering industry have websites which date back to before the mining boom and are, well, pretty much useless for generating new business.
To get more business from your website you need more traffic and your website needs to be useful to your target audience. I’ll discuss a few things you can do to achieve this in this article.
I’ve been hearing how engineering firms in Newcastle and the Hunter are feeling the pinch at the moment with the slowdown in the coal mining industry.
It’s time to get back on top of your marketing, and get the message out to prospects throughout the country and the rest of the world.
Internet marketing and more specifically inbound internet marketing is the best way to get that message out there.
There are a number of pretty solid reasons for starting your inbound marketing in 2013.
Whatever service you provide, be it accounting, finance, HR, IT, logistics, legal, marketing, engineering, project management and any other professional service or consultancy, you are selling your knowledge and expertise to consumers and other businesses. You should be seriously considering inbound marketing as a key part of your business development plans.
The evidence is in, inbound marketing is a cost effective and productive way for marketing professional services.
An annual study has shown that inbound marketing consistently produces leads at 60% to 63% lower cost than leads produced from traditional marketing.
The time is right for professional services firms in Newcastle to start planning their inbound marketing strategy.
