Digital Marketing Blog

11 Ways To Build Your Blog Subscriber Base

Posted by Brooke Hazelgrove

The larger the base of subscribers, the better your odds of converting customers and attracting leadsHow do you grow and maintain your business' subscribers?

They might not be the first thing on your mind when you're developing and executing your content marketing plan, particularly if all you're looking at is the bottom line. To someone fixated on the finish line, managing a subscription base might feel like an unnecessary extra, a bunch of people standing in your shopfront who are yet to make any kind of purchase. They can feel like a waste of space, but far to the contrary, I'd like to argue that a solid subscription base is brilliant news for your business. Today I'm going to explain why, along with how you can build this avenue of customer acquisition up.

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Reinvigorate Inactive Leads With Targeted Email Marketing

Posted by Brooke Hazelgrove

It's cheaper to reactivate old leads, and wiser to keep only the leads that react.Email marketing can be a mixed bag of success. You’ll have a variety of people sign up to receive your updates and lead nurturing emails, and some of them will respond, and some of them...won’t.

It’s those who don’t respond that we’re addressing today. It’s far more expensive to market to a cold audience than it is to one who already knows our name and is interested in us. So what do we do about the proportion of sleeping email addresses that end up in our database?

How about waking them up? The process is a three-step one. Let’s have a look at it.

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Improve Your B2B Email Reachout With These 5 Techniques

Posted by Brooke Hazelgrove

Just so you know, these are the criteria we use to judge a received email by too. If they don't meet the requirements, we don't touch the email. It seems harsh, but it's necessary.One of the things I see from time to time is the email reachout. It’s a common thing in the world of internet and blog-driven marketing. Guest posts can be a great bit of spice for a hosting blog and a powerful SEO leg-up for the writer, depending on who’s hosting your posts.

That said, the road to guest posting (and any kind of reachout) can be a tricky path to walk - there’s a stack of things you want to keep in mind when communicating with a new business, to make sure that your message is conveyed, and, even more importantly - heard.

Let’s take a look at 5 things you can do to make the best impression possible when making contact with other B2B companies for the sake of doing business.

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Why Does Email Personalisation Matter So Much For Closing Sales?

Posted by Brooke Hazelgrove

Let's do letters better. the results should speak for themselves.“Oh yay, another bulk email from that business,” said no one ever.

It’s no secret that our email inboxes are busy, cluttered. On average, we receive about 121 emails per day, and that number is only set to rise. With so many voices clamouring for our attention, how do we decide which letters are worth our time to investigate and which ones can we immediately dismiss?

More importantly, how do your ideal customers go about doing the same thing? Because it’s not just you or I wading through those emails - it’s your buyers too, and you’re going to need some pretty compelling reasons for letting said buyers know that your email is important for them to read.

Why not try putting their name on it?

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How To Leverage Your Transactional Emails To Improve User Experience

Posted by Brooke Hazelgrove

The details really do matter, when it comes to presenting an engaging and holistic marketing approach.Something we talk a lot about on this blog is the importance of presenting value to your buyers and visitors alike as you market your business online. When we say ‘value’, we mean things that our buyers will find valuable - things that they’ll keep returning to our business for, time and time again.

Because this value is something that we want to keep stating and reaffirming, not only to build our brand, but also to create a positive and strong relationship with our buyers, it makes sense to place it in as many parts of our website and everyday interactions as possible.

With that in mind, we’re going to discuss part of the business-buyer relationship that you might have not thought of before. Not only is this part of the interaction often neglected when working to forge that positive connection, but it also has incredibly high response rates with your buyers.

I’m speaking of transactional emails. Let’s get into it, shall we?

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Generate More Leads With Marketing Automation

Posted by Brooke Hazelgrove

Eventually, systems get so big that they need some automation. It's always easier to introduce that in earlier if you're set to start serious growth.Automation weirds me out. On the one hand, having the ability to check out my own groceries is helpful some days. On the other hand, having my phone immediately give the option of sending GPS coordinates to a conversation partner because they asked where I was can make it feel like the machines are taking over.

Whether it’s good or bad mostly depends on the purpose. The thing that’s worth noting is that automation, and specifically marketing automation, is a tool that can be used for powerfully reaching your lead base.

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Improve Your Lead Nurturing With Automated Workflows

Posted by Brooke Hazelgrove

It can be a tough gig, working on a semi-personal level with many leads. Fortunately, automated workflows for lead nurturing make it easier.What do you do when you have more leads than time available to look after them?

It’s a question asked by childcare workers, teachers, and marketers over and over. There’s a group of people under your care - people you need to be paying attention to in order to help them complete the next step you want them to take. And you care about those people - they’re your livelihood and your friends. It’s just that you don’t have enough time to look after all of them without losing the personal touch that they know and love you for.

So what do you do in this situation? Do you resort to generic, cover-all care? Do you cut down on the amount of leads your business can take at once? Neither of those options are very attractive.

There is, however, a way to be looking after large groups of leads on a personal level. It’s simple, easy, and doesn’t involve a time machine.

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Buyer Personas Will Supercharge Your Email Marketing

Posted by Brooke Hazelgrove

When you speak to individuals like they're individuals, the response is excellent.Have you ever had the challenge of getting a gift for someone you didn’t know particularly well? Maybe it was for a friend’s significant other, maybe it was for a colleague in a different division to you, maybe it was for a distant relative you hadn’t seen in years.

It’s a place many of us have been, and in the days before gift cards were the go-to, it was a struggle. You didn’t want it to be generic, but you also knew very little about the person. You wanted them to like what you had to give, but you had no idea where to start.

The same can be true of email marketing, in a way. We have our marketing leads, and a desire to present to them information that they’ll like; content that they’ll find relevant and convincing enough to become a customer over. But we can end up knowing so little about what our leads actually want or need to know that the information we send runs the risk of being irrelevant or uninteresting to those we’re trying to reach.

Fortunately, there is a way to avoid this awkwardness.

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What Can Email Marketing Achieve For Your Business?

Posted by Brooke Hazelgrove

Email marketing is the tool you'll use to convert your leads to customers. Reach your goal sooner by making full use of email marketing.We all love the concept of the underdog: a character or a person who somehow comes from behind the pack, winning the race or the fight or whatever it is they’re involved in. We like them, because they’re more than they seem, and not only are they able to stand toe-to-toe with the giants of their field, but they can beat them too.

Email marketing, believe it or not, is the underdog of inbound marketing. It might not seem like much, but it’ll get you to the sales close more times than anything else.

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Segment Your Leads For Successful Email Marketing

Posted by Brooke Hazelgrove

Segment your lead base in order to nurture them effectively.Lead nurturing can feel like a tough gig at times. On the one hand, your leads need individual and undivided attention so you can help them understand their problem and the solutions you can offer. On the other hand, your lead base may number in the hundreds, thousands, or higher. There’s simply not enough time to offer the amount of attention that is required without sending one-size-fits-all lead nurturing emails, and you know that won’t do for actually producing sales-qualified leads.

What you need is some way to respond to your leads in a way that feels personal, but still allows you to nurture your entire lead base without accruing enough time to write a PhD on the subject.

What you need is email segmentation.

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