Digital Marketing Blog

Increase Your Leads With A Content Creation Strategy

Posted by Brooke Hazelgrove

Playing the long game and developing an ongoing content creation strategy can be the best thing for your business since sliced bread.Want to know what will keep people coming back to your website? I mean, a great SEO strategy will bring them to your website, but it won’t necessarily keep them there. If you want to be converting readers into leads and nurturing those leads into contacts, then you have to think wider than that. A full inbound marketing strategy will bring web searchers to your website, but it’ll do more than that too. It’ll encourage them to convert, and nurture those leads with highly-tailored emails until they’re ready to make the jump and commit to sales with you.

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Why Should Your Business Use Blog Marketing?

Posted by Brooke Hazelgrove

When your business writes and maintains a blog, you provide a regularly-updated platform to engage your website visitors.Why do we blog?

Because it gets you found by people searching on the problem your products and services solve, getting you more customers. That said, we understand that you as a business have limited time and money to be spending on your internet marketing, and every little bit has to count.

Here’s why blog marketing is a worthwhile pursuit for promoting your business.

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7 Steps to Writing Killer Content

Posted by Brooke Hazelgrove

Write amazing content, and you'll attract the right kind of customers

As Inbound Marketers, our method of attracting and converting website visitors is through content. You’ve probably heard our writers mention before how important it is to have an online content strategy for creating and uploading the material that’s going to convince a reader to commit to your product.

But what if you’re new to the business of maintaining a blog? What if you are unfamiliar with writing, and aren’t sure on how or where to start with your blog posts, or getting your blog noticed?

Well, this post is probably going to help a lot. Here’s 7 things to consider when you sit down to write.

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Optimise Your Content Relevance In 3 Easy Steps

Posted by Brooke Hazelgrove

Understanding the ebb and flow of persona interests over the year pays off hugely to writing relevant contentTiming is a huge part of how inbound marketing works. It’s about understanding your audience, and supplying them with the right advice at the right time. It gives the customer a stack of good reasons to be your patron, and solidifies your reputation as a trustworthy, relevant business worth investing in.

All of that is desirable, but it does come down to something rather specific. We’ve written before on how important it is to be supplying the ideal customer with the ideal assistance. It’s high time we talked about how to nail the timing part of the inbound strategy, and we’re going to cover the how in three simple steps.

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Increase Sales By Delighting Your Customers

Posted by Brooke Hazelgrove

Being attentive to your customers will delight them and secure further salesIt’s no secret that customers who delight in your services are a brilliant asset for your business. They’re the customers who rave to their friends about you, and who keep coming back again and again. They’re the basis and the foundation for your business to grow and flourish, and a healthy customer base is vital for your business to grow. These customers could be consumers, or other businesses, but regardless of whether your business is Business-to-Consumer (B2C), or Business-to-Business (B2B), their loyalty is something you want to secure.

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How Using Buyer Personas Will Improve Your Content Marketing

Posted by Brooke Hazelgrove

How Using Buyer Personas Will Improve Your Content MarketingIt’s a statement that’s been done to death - ‘Content is King’. However overused the words are, though, the message is true. The content and quality of said content has a direct affect on the rise and fall of your website. You want to be delivering the best possible content to your customers, with the most relevant facts and figures, generating the best sales results and building a positive working relationship.

There’s many ways to go about this, but the core of delivering good content lies with understanding your customers and their needs. You want to appear insightful and helpful, empathetic to their challenges and acutely aware of their goals.

Given that you might be providing service to hundreds, if not thousands of people, how would you go about developing large scale campaigns without losing the personal touch your customers need? What would be the best way to meet the needs of the individuals seeking your expertise while still managing the greater scale of your company?

The most helpful and comprehensive answer lies in developing personas for your buyers.

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Discover Content Resources That Are Closer Than You Think

Posted by Brooke Hazelgrove

The knowledge of your staff is a goldmine for your content creationRight now, you’re sitting on a gold mine. Believe it or not, whether you are part of a small or large company, you’re in a field of opportunity.

As website content creators, we can often end up stretched for ideas on what to write. Perhaps you’re stretched for time, or having difficulty wrapping your head around the latest newfound concept. Perhaps you just feel that the subject you want to write on has no other angle of approach other than what’s been done to death by every other content creator out there.

There is a way around this indomitable writers block. And the way begins with understanding your surroundings.

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6 Ways To Build Your Blog Subscriber Base To Get More Website Visitors

Posted by Natalie Bennett

blog_subscriber_250wOne measure of the success of a blog is through its number of subscribers. Once a person has subscribed to your blog they have demonstrated interest in your area of expertise and become a person of interest for your business. The more people subscribing to your blog, the more contact they have with your business, and the more visitors you get to your website, the more quality leads you generate that help your business grow.

Your business blogging needs to have a strong subscriber base in order for it to be productive. Building a successful blog with a large number of loyal visitors is much more likely to happen if you understand and adopt the following 6 ways of building your subscriber list.

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How To Repurpose Content For More Efficient Inbound Marketing

Posted by Natalie Bennett

repurpose_content_250wThe role of inbound marketing is to build your business and requires a great deal of quality content being published online regularly. Making sure you have lots of informative and relevant content is very important in building a successful inbound marketing strategy for your business, however can be a very timely exercise. Reusing content that has already been developed is therefore a great way for you to save precious time, while maintaining your inbound marketing efforts and results.

This post shows you how to repurpose content so you and your inbound marketing can deliver more effective results to your business, much more efficiently.

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Why Buyer Personas Will Help You Generate More Leads And Sales From Your Website

Posted by Natalie Bennett

Understanding the buyer personas of your customers can help your business achieve more leads and higher sales from your websitePicture this: Potential customers have reached your website and they have no idea where to go or what to do because your website’s design and content has not been optimised to appeal to your typical customers! Terrible situation to be in, however simple to resolve if you understand the important role of creating content and designing media to appeal to the personalities and behaviours of your customers a.ka. buyer personas.

When attracting potential customers to your business it is always beneficial to know as much as possible about them so you can communicate to them on a personal level. Understanding the ways they think, behave, their goals and fears, will allow you to tailor your approach to successfully reach out to them, push their buttons so they’ll become customers and allow your business to grow. Cue buyer personas.

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