Digital Marketing Blog

3 Content Creation Musts For Marketing Your Business Online

Posted by Brooke Hazelgrove

Unless you give your readers a good reason to do what you've advised, your content will fall flat.Content Creation can sometimes be a hard thing to take up. The changes in how people search, and in how search engines prioritise websites, has meant that nearly every business that functions online has had to think about and start investing in content marketing.

But how do you go about writing content when it’s not something you’ve tried before? How does one go about writing content for an audience, and making that content helpful enough to warrant them converting to a lead for you?

I’ve found it helpful to keep these three things in mind.

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Get The Right Sales Leads Using Buyer Personas

Posted by Brooke Hazelgrove


Selling to your audience begins when you are able to understand your audienceIf there was one thing on which inbound marketing’s success hinged on, it would be the buyer persona. Seeking to understand properly the intended audience beyond a mere demographic is what separates inbound marketing from traditional methods, and makes it more potent, more efficient, and more likely to succeed with your buyers.

The power to purchase now lies entirely with the buyer. So if businesses have any hope of securing deals with the buyer, they’re going to have to understand them first, and then work to appeal to that.

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5 Must-Haves For Your Content Marketing Strategy

Posted by Ken Semple

Your marketing aspirations have the capacity to go far, provided you develop a plan to take you there.Start your content marketing without a strategy and you won’t get the results you should. In fact, without a strategy you won’t even know content marketing success means.

Your content marketing strategy will define who you’re writing for, what type of content they need when buying what you sell, how much content you’ll need to achieve your goals, and what your goals are.

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What Do Google’s New Updates Mean For Your Content Marketing Strategy?

Posted by Brooke Hazelgrove

Google's changing how it does search engine-ing. For the better.Let’s establish two facts:

Google is by far the largest search engine in the world.
Google is constantly updating the way it supplies answers to searches.

This means that we need to understand how Google supplies websites to a searcher, and then to work with that. We don’t get a whole lot of say in the methods Google uses, although we do know that their goal is to supply the most relevant information to the searcher, which also gives us something to work to.

Why does this warrant conversation?

Google is changing how it supplies results to the searcher. We need to keep up with these changes to stay relevant to the search engine.

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Why Should You Care About A Content Creation Strategy?

Posted by Brooke Hazelgrove

Once you see what a successful content creation strategy can do for your website, it's not hard to see how important it is to have one yourself.A content creation strategy is a fundamental need for the modern website. Gone are the days of being able to be found from a static, brochure-type website for your business. It’s simply not enough to engage your audience if you’re looking for leads and customers, and it won’t ever be enough, unless you give them a reason to keep returning to your website.

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Update Your Content Creation Strategy To Improve Your Web Content

Posted by Ken Semple

Once your content-improving tools are set, the quality of your original web content will take flight.Content creation forms the backbone of any inbound marketing strategy worth considering, yet all too many marketers seem content to allow unoriginal, uninspired, or uninteresting content to sit, occasionally joined by equally uninteresting, unplanned, and haphazardly constructed ‘new’ content.

The best marketers, however, know better. They improve content creation using campaigns, and plan schedules, and analysis of previous posts. By thinking about each piece of content as part of the whole, by considering the role each piece of content plays in retrospect and in future endeavours, superior marketers create a content network that draws paying customers in and never lets them go.

But knowing that isn’t enough to succeed, so let’s talk specifics

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Why Is Original Content Important For Marketing Your Business Online?

Posted by Ken Semple

Update your content and watch your website visits soar. Original content is the new black.Over the past few years, content marketing has significantly changed. In the past, these were the content marketing best practices:

  • Publishing articles stuffed with unrelated keywords

  • Providing unfocused content for unclear audiences

  • Copying the topics discussed by one's largest competitors

Nowadays, doing these things will hurt your content marketing strategy more than help it. In order for your business to successfully market itself online, you must generate original content. Here is why:

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Content And Marketing Offers: The Original Buddy-Cop Team

Posted by Ken Semple

Sync your marketing offers and your content and pretty soon you'll be able to use one to help create the other.Keeping up an endless supply of high quality original content can be a daunting task for any business owner or marketing professional, but the alternative means starving your inbound marketing strategy of the fuel it needs. Fortunately, web content is flexible, in all its forms—what you’ve used before as content to hook can be sold, and what you’ve sold before can be repurposed to hook. A savvy marketer learns to create new website content by adapting their offers and vice versa. Let’s look at the idea a little closer, beginning with the offer -> content path.

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The Marketing Offer is Your Gateway To Leads

Posted by Brooke Hazelgrove

Once you have the offer downpat and appealing looking, lead conversion will become a much easier job.The ability of your business to function with the inbound marketing model rests on the marketing offer.

I mean, for an inbound marketing strategy to work, it needs more than just an offer. There’s the challenge of getting people to your website first, and then getting them interested enough in what you have on offer that they desire the offer, and then there’s all the work to be done by your email marketing wizards before they become sales qualified leads. But still, the biggest step in the process occurs when your website visitor takes you up on the marketing offer.

So we get that it’s an important thing. You want to get it right, understand it in full, and fit it seamlessly in with the rest of your marketing. Okay. How do we do that?

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Sync Your Content And Marketing Offers For Best Results

Posted by Brooke Hazelgrove

Once you have the content and the marketing offer aligned, they'll serve your marketing machine well.When you go driving with someone, are you more involved with the driving aspect of the journey or the navigation? This is something that GPS navigation has all but made redundant, but on the odd occasion that you’ve had to use some form of directions or map to get somewhere, which would you be in charge of?

They’re two different roles, driving and navigation. I mean, they’re related in quite a few different ways, but in the end, the two of them have to work together to get you to your destination. And they’re not too dissimilar from how content and offers work in the realm of inbound marketing.

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