Online marketing campaigns are powerful drivers for business growth. They also help define how the business is going to grow, and should allow for on-the-fly tailoring, to harness your natural strengths and make the most of them.
That said, it can be easy to think that success can be gained by simply planning a campaign and throwing the marketing team at it. To a degree, your business will grow if you embark on your newest, most ambitious marketing campaign. But unless you know how to measure it, you’ll never be able to see how much your business grows, and you won’t be able to identify and tune up elements of your campaign that can perform better.
Today we’re looking at what things you need to record to measure the success of your campaign, and how you can use those things to continually improve your inbound marketing strategy.