What was the last piece of content that you ‘binged out’ on? It’s only been in recent years that this little word has found its way into the world of content consumption, helped in no small part by online streaming services for TV.
The advent of content bingeing is one of the biggest pieces of evidence we have for the shift in how buyers now purchase and consume information. Online streaming provides content at the buyer’s convenience, and as a result, it’s become the norm to sit and consume a whole season of a TV series or the like in one sitting. Sure, you can have series release episodes on a one-per-week basis, but you’re just as likely, if not more so, to build a loyal following from having all of your content available for new leads to consume at once.
There’s a valuable lesson to be learned here that relates to content marketing and the content you have live on your own website. Shall we dig into it?