Digital Marketing Blog

How To Kick Start Your Content Marketing Strategy

Posted by Brooke Hazelgrove

The 'how' is often the best prompt for making things happen in your content marketing strategy

Working out where to start can be the hardest part of starting something new. This is true of many different fields, and content marketing can feel no different. There's a new world to comprehend and work to, and endless possibilities can sometimes be more of a problem than a solution.

However, that doesn't change how passionate you are about solving the problems of your clients, and winning customers over for ongoing and productive working relationships. If you've got the sneaking suspicion that content marketing is something you want to try to draw in more customers, but you're not sure where to start, then this article is for you. Today we're going to look at three ways you can get a content marketing strategy for your business' website up and running.

more

10 Things Your Website Redesign Must Have

Posted by Brooke Hazelgrove

Nothing like a good checklist to help spot what was hiding in your blind spot...We check off on the things that your website will need to be successful in bringing in more businessKnowing where to start can be half the battle for working out a new direction to take. If you're like me, then you've probably experienced the problem of knowing that something needs to change, but you're just not sure what. Well, refill your mechanical pencil, change the batteries in your computer mouse, and turn over a new leaf in your notebook. Here's ten things that you'll definitely need to consider when you're looking at a website redesign for your business. (Or if, like, you think that something is missing from your website but you're not sure what, so you're doing research and hoping something turns up. This will also help you.)

more

What Business Growth Goals Do You Want Your Website To Achieve Next Year?

Posted by Brooke Hazelgrove

Don't start out on a growth goal that doesn't have proper definition. Think about exactly what you want, and build for that.Somehow, November has arrived. Christmas decorations are surfacing, the weather is heating up, and we're mentally preparing for the new year. Chances are, you've already got some pretty big plans in order for the new year when it comes to your business, but have you considered what you want from your website?

I mean, your business will definitely be planning for growth, and your website will probably fit into those plans somewhere. That's just a matter of course. But have you considered how your website is going to factor into your business' growth goals? Have you thought about how you'd like your website to improve?

Today we're addressing why you need to be thinking about this now, discussing some areas you will want to get better in, and looking at how you can get things in order to start off the new year on a good thing.

more

The Last Content Marketing Guide You'll Ever Need

Posted by Brooke Hazelgrove

If your focus when providing useful, engaging content is on the buyer, then you're going to come across as a business who is genuine and worthwhile. And that's a great thing.The year was 2008. I was studying classical literature and getting mad at the drama in Wuthering Heights (seriously, Heathcliff is a jerk.) And then someone handed me a different book to change topics for the afternoon. It was called The Adventures Of Johnny Bunko: The Last Career Guide You'll Ever Needby Daniel H. Pink, and it's one of the arguably most useful books I've read in a long time. In it, six points were made about pursuing a career, that actually adapt pretty well to content marketing.

With this in mind, I'd like to present 'The Last Content Marketing Guide You'll Ever Need', which uses the same points made in Last Career Guide to outline some basic principals that should influence your content marketing down to its roots.

more

5 Reasons To Drop Your Industry Jargon From Your Content Marketing

Posted by Brooke Hazelgrove

For the uninitiated, jargon only confuses and alienates from the topic at hand. Avoid it where you can.What kind of jargon does your profession use in everyday speech? Even if you can't think of any oft-repeated words or phrases, chances are that you've got some. And that's fine - it's perfectly natural to have industry language.

Problem is, when it comes to marketing your business online using content marketing, jargon and industry buzzwords can often end up causing more harm than good for engaging your readers and encouraging leads to purchase from you. Why is this? I have 5 reasons.

more

7 Steps To Making Your Content Stand Out From The Crowd

Posted by Brooke Hazelgrove

Which of these methods do you already employ? Which are you going to start doing more of?If you are a small or medium sized business, you'd know the feeling. If you've just started content marketing, or if you've been going at it for a while, you'd probably also be familiar with it. The unending struggle of making yourself known amidst a sea of voices can be a challenge for even the most accomplished of businesses, let alone the fledgeling company. So how do you break free of the pack? How can you make your mark on the virtual world? And most importantly, how can you reach your ideal customers in a way that would have them respond and eventually purchase from you?

I've compiled a short list of the things that will get your content the right kind of attention. We're addressing how to write and structure content better, as well as how to make it appealing to users and the search engines that will point said users your way.

So, let's have at it, shall we?

more

Why Your Accounting Firm Should Be Doing Content Marketing

Posted by Brooke Hazelgrove

Change can be hard to embrace, but there is a definite list of benefits to be had for the accounting firm that takes on content marketing.Accounting firms have a relationship with their clients that is pretty unique - you'll find a similar pattern in only a handful of other professions. It's a working partnership tempered with a high degree of trust, and often goes on for a long period of time. Because an accounting firm is built on these long-term, trusting relationships with clients, there's also a whole lot to say for how much of an impact customer referrals have on the business. Often, these referrals are one of the chief ways that a firm will bring in more business.

This pattern is functional, but it has its limitations. While customer referrals are a powerful way to bring in more clients, relying on it as the primary method of lead generation will ultimately restrict a business' growth, since the firm would only be bringing in a small pool of clients from a local area. 

more

These 3 Factors Correlate With High-Share Blog Posts

Posted by Brooke Hazelgrove

Share rate doesn't always equal actual impact, but it's a good indicator of reach, which is why we find it a metric worth measuring.All of us seek to write and host high-quality content on our websites. It's what attracts viewers and customers, and there are a variety of metrics that we seek out to prove whether the venture is successful or not. Because it is an indicator of reach and impact, the share rate of a blog post can be one of the more sought after qualities. Oftentimes, it is regarded as a prize metric, since it is an indicator of reach and impact. Kind of.

But what goes into making high share blog posts? Is there a formula that we can follow or is it simply a game of chance?

Just recently, HubSpot conducted a study on the qualities that correlate with highly-shared posts, to see what qualities made their not inconsiderable stock of blog posts popular for sharing across social media and seeking through organic search. Here's 3 things that correlated with a high share rate.

more

What’s The Difference Between B2B And B2C Digital Marketing?

Posted by Brooke Hazelgrove

Strange how B2B and B2C, which we once considered so different, are now incredibly similar. Nevertheless, it's a change we need to adapt to.“It’s not who your buyers are, but how they buy that matters.”

It’s an interesting position to take in the endless conversation on B2B and B2C marketing, in which we can discuss the differences between the two and argue for different marketing styles until we’re blue in the face. It doesn’t make the challenging statement go away though.

How many differences really exist between business-to-business and business-to-consumer marketing and sales models? And how can we leverage those differences to get the most out of them?

more

The 4 Things Your Content Needs To Convert More Leads

Posted by Brooke Hazelgrove

Once you nail these four things, writing convincing content is pretty easy.“How would you summarise that into the text on the back of a DVD cover?”

This is one of my favourite challenges when trying to condense a complex topic into a bite-sized, appetising chunk. The DVD cover (or book cover) is a great way of expressing not only what the content inside is about, but also why you should consume it. Unless it’s one of those books that only tells you how great everyone else reckons the book is. They’re kind of useless.

Because you and I don’t write useless copy, it’s imperative that we work out how to write content that promotes engagement, response, and an insatiable need to know more. But how do we do that? And how can we make sure we hit all the marks without our content a) turning into lengthy fluff or b) becoming the ‘praise for’ section on the back of a hardcover?

more
Download our free guide: An introduction to the next generation website

Search our Site

Recent Posts