Digital Marketing Blog

5 Signs Your Website Needs Content Marketing

Posted by Brooke Hazelgrove

Content marketing isn't an optional extra anymore. It attracts views, builds trust, educates the right kinds of customer, and benefits your website for years after publication. Don't underestimate its usefulnessContent marketing is often something that we can leave by the wayside when it comes to building and maintaining an online presence for your business. There are plenty who consider the method akin to metallic paint on a new car - shiny, but not good for much - merely an optional extra. On the contrary, I'd argue that content is the glue that helps stick all of your marketing efforts together, and it's not to be dismissed so readily. And in fact, if you're here, I'd posit that you're considering content marketing, perhaps for the first time, and you're working out how it's supposed to help make things better for your business' website traffic.

If you're suffering from any of the following, I'd suggest you implement a content marketing strategy.

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11 Ways To Build Your Blog Subscriber Base

Posted by Brooke Hazelgrove

The larger the base of subscribers, the better your odds of converting customers and attracting leadsHow do you grow and maintain your business' subscribers?

They might not be the first thing on your mind when you're developing and executing your content marketing plan, particularly if all you're looking at is the bottom line. To someone fixated on the finish line, managing a subscription base might feel like an unnecessary extra, a bunch of people standing in your shopfront who are yet to make any kind of purchase. They can feel like a waste of space, but far to the contrary, I'd like to argue that a solid subscription base is brilliant news for your business. Today I'm going to explain why, along with how you can build this avenue of customer acquisition up.

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How To Create Better Video Content For Your Website

Posted by Brooke Hazelgrove

Always wanted to get into video content production, but not sure how? We talk about how to raise your production quality and customer engagement rate using video clips.Today I learned that 74% of all internet traffic in 2017 will be video, according to this report by Syndacast. When I read it, I had to sit and think for a bit. Three-quarters is a lot. We've got fast (and mobile) internet, and the ability to watch it nearly anywhere our smartphones can get reception. So, it makes sense. But still. That's a lot.

What does this mean for you and your business, if you're getting into the swing of content marketing? Well, if you're not already creating some kind of video content, then you're going to want to in the near future. Maybe you've always meant to, but the last time you tried, things...didn't quite work the way they were supposed to. If that's the case, then this article is for you. Today we're looking at the pros and cons of producing short videos for content, and how to do it better.

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How To Write Engaging Content When You're Fresh Out Of Ideas

Posted by Brooke Hazelgrove

Writing when you don't know what to write can be hard yakka. Which is why I wrote this article for you.It's a place most of us have been. It's you and the blank page, with the cursor blinking on and off, as though to remind you that yes, that deadline is coming, and no, you still have no idea on what to write for it. The world of content marketing is pretty intense, and it's not uncommon to find yourself at the end of your rope with a blog post slot that needs to be filled and you're not sure what to write about.

Which is why I've compiled all of my methods for working around this obstacle for you. They'll help.

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Improve Your Business Growth Goals With These 5 Tips

Posted by Brooke Hazelgrove

When your goals are clear and reasonably planned, there's nothing so say you can achieve great things with your website

Keep Moving Forward.

One of my inspirational greats is the late Monty Oum. He was a forward-thinking creative, and he understood the difference between merely working on a concept, and turning that concept into a finished product. One of the things he would press was the need to keep moving forward; to set goals and then fulfil them, to be able to keep growing and changing and improving in order to see success.

So those three little words are often ones I write in my margins. They're a good reminder for when I get preoccupied with present issues or slow down with a project or a piece of writing.

Growing your business is something I guess you're looking to achieve, and you'll need to set goals and expectations to make that happen. Here are 5 different ways you can set better goals to propel your business' growth online.

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Adblockers Are Costing You Revenue. This Is How You Can Fix The Problem

Posted by Brooke Hazelgrove

Adblockers are a convenience for the consumer, but they're a revenue cost for the business. A content marketing strategy is what you'll need to combat the loss

Do you run an adblocker?

An adblocker is an extension to your web browser of choice, and it does pretty much what is said on the label - block nearly every type of ad you encounter while browsing. The technology has been around for a while, but it has become increasingly more common in recent years.

What does it mean for you? If your business' main form of digital outreach is through online advertising, then it means lost re

venue. A lot of lost revenue. Perhaps enough lost revenue to start considering an alternate option.

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Raise The Engagement Rate Of Your Content With These 8 Tips

Posted by Brooke Hazelgrove

Having a conversational tone allows readers to feel as though you're being honest with them and can be trusted as a result

The whole point of writing anything is to communicate an idea. This idea can be big or small; simple or complex, but often it's how we communicate this idea that impacts how people respond to it.

A common issue that I see people work through when writing is their need to write in a way that engages their audience. Give them the ability to communicate face to face, and they could explain all day the merits and strengths of their area of expertise. But put a keyboard or a pen between them and their audience, and they lock up. After all, writing has all these conventions and rules that we know exist but never really learned what those rules were, and talking about it is just so much easier.

It may come as a surprise, but you can do both.

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2 Ways To Improve Your Content Marketing Strategy

Posted by Brooke Hazelgrove

How do you go about improving things in your business and day-to-day life? This is the content marketing strategy for the person who wants to improve what they've already got. But it'll work fine for the person who hasn't started a content marketing strategy yet, too.Content marketing can be a tough gig to get into, and the proliferation of this highly successful marketing strategy can often make your content writers feel a little swamped in an ocean of know-how and wit. But, you should fear not for the longevity of your content marketing strategy, nor for any perceived loss or inadequacy. Here are two unexpected, but powerful ways to improve your content marketing strategy.

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Stepping It Up: How To Increase The Quality Of Your Content Marketing In 5 Easy Steps

Posted by Brooke Hazelgrove

The little details count for more than you'd initially reckon. Make sure you've taken into consideration the small things that have a big impact on how your website is perceived.It takes a website visitor about 50 milliseconds (0.05 of a second) to form a decisive opinion of your website - whether they stay or go, and what they think about the design of your digital office.

That's not a lot of time. And it's mostly based on the look and design feel of your website - the big things of your website. And while these count for a lot, it's the quality of your website and content that will keep your readers coming back.

Funny how the little things still matter a whole lot in producing content that has the intended effect. But, that's to be expected, I guess. There are few things that undermine your argument faster than a stray typo. This article is about five things you should implement to drastically improve the quality and flow of your content. These might not be things that you would immediately consider, but when they are implemented, will result in highly polished and professional content that delivers results.

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8 Types Of Easy To Produce Content For Your Content Marketing Strategy

Posted by Brooke Hazelgrove

Boosting your content marketing by starting from a place helps.

Hey, remember last week how we told you about how you could start off a successful content marketing strategy?

In the third point of my three-point argument, I pointed out that creating some content templates and chosen types for writing would really help your non-writers write content. It's always easier to do something new if you've got an example or a template to work off.

With that in mind, I picked 8 types of content your business can produce easily by developing a template for each. I'm going to discuss how these content types function, what they can be used for, and any limitations you might want to consider when choosing them. Shall we get started?

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