Digital Marketing Blog

All of us seek to write and host high-quality content on our websites. It's what attracts viewers and customers, and there are a variety of metrics that we seek out to prove whether the venture is successful or not. Because it is an indicator of reach and impact, the share rate of a blog post can be one of the more sought after qualities. Oftentimes, it is regarded as a prize metric, since it is an indicator of reach and impact. Kind of.

But what goes into making high share blog posts? Is there a formula that we can follow or is it simply a game of chance?

Just recently, HubSpot conducted a study on the qualities that correlate with highly-shared posts, to see what qualities made their not inconsiderable stock of blog posts popular for sharing across social media and seeking through organic search. Here's 3 things that correlated with a high share rate.

Right now, you’re sitting on a gold mine. Believe it or not, whether you are part of a small or large company, you’re in a field of opportunity.

As website content creators, we can often end up stretched for ideas on what to write. Perhaps you’re stretched for time, or having difficulty wrapping your head around the latest newfound concept. Perhaps you just feel that the subject you want to write on has no other angle of approach other than what’s been done to death by every other content creator out there.

There is a way around this indomitable writers block. And the way begins with understanding your surroundings.

One measure of the success of a blog is through its number of subscribers. Once a person has subscribed to your blog they have demonstrated interest in your area of expertise and become a person of interest for your business. The more people subscribing to your blog, the more contact they have with your business, and the more visitors you get to your website, the more quality leads you generate that help your business grow.

Your business blogging needs to have a strong subscriber base in order for it to be productive. Building a successful blog with a large number of loyal visitors is much more likely to happen if you understand and adopt the following 6 ways of building your subscriber list.