All of us seek to write and host high-quality content on our websites. It's what attracts viewers and customers, and there are a variety of metrics that we seek out to prove whether the venture is successful or not. Because it is an indicator of reach and impact, the share rate of a blog post can be one of the more sought after qualities. Oftentimes, it is regarded as a prize metric, since it is an indicator of reach and impact. Kind of.
But what goes into making high share blog posts? Is there a formula that we can follow or is it simply a game of chance?
Just recently, HubSpot conducted a study on the qualities that correlate with highly-shared posts, to see what qualities made their not inconsiderable stock of blog posts popular for sharing across social media and seeking through organic search. Here's 3 things that correlated with a high share rate.