Our fresh web content experiment is over, and has been a great success. What did we prove? Stop publishing new content and slide down the search rankings. Publish new content regularly and surge up through the search ranks.
Updated: 13 December 2012
What did we do?
Normally we publish several posts to More Business Online’s blog each week.
For 2 weeks we published no new content to our blog or our website and tracked our search engine rankings before and after.
I published our first post about this experiment just before we started blogging again. Now after 2 weeks of regular blogging I’m publishing this blog post which shows how our search rankings have changed in the 2 weeks after resuming our blogging.
The initial results
Before we paused our blogging our weekly SEO reports showed general improvement in our search rankings as can be seen in the example below.
Each week we were seeing a general increase in our search rankings and an increase in the number of keywords we were ranked for.
Two weeks after pausing our blogging and this is what’s happened to our search rankings. Down across the board.
This is what happens when we resume our normal blogging
One week and 3 blog posts after the previous report and look at our weekly SEO report. All in the green after the first week.
Another week goes by with a few more blog posts published,and this week’s SEO report shows all green and many more tracked keywords have improved.
Update 13 December 2012 - After another week
Another week of blogging goes by and our SEO report is all positive. 36 Ranking improvements and here is the summary:
These results prove that adding fresh content to your website is now the best way to improve your search rankings. A content strategy will provide great search rankings for a large number of keywords, not just a few key terms. This means you will be found by more people searching in many different ways.
- Adding content to your website on a regular basis really does improve your search rankings.
- Your search rankings can fall away quickly when you stop adding content to your website.
- Have a content strategy and a plan to add content to your website each week.
- A business blog is the best platform for adding content to your website every week.