Rebranding can have a huge impact on your business. Brand leaders command up to 50% higher hourly rates than non brand leaders (1).
Rebranding can involve anything from choosing a new name, updating your look, to designing a new logo. It's trying something new to look better and bring more attention for your company.
Primarily your brand is about your reputation, and you have to add some visibility to get noticed.
Rebranding can bring new life to your business. It can also bring the opposite reaction to what you were expecting. If you have a solid reputation and decide to change the look of your image you might create uncertainty and confusion for your clients. It can be expensive to re-brand only to find out it hasn't worked. It's important to get it right.
Ask yourself a few questions before you try Rebranding
What do you want to achieve when you Rebrand?
Start by making a list of what you want to achieve:
- Who do you want to reach with your branding?
- Who do you represent?
- How do you want to communicate your business?
- Who are your clients how will they benefit from your new look?
Remember, if you are widely recognised, it would be a good idea to keep some part of your old image or name. Write down your visions for the company and detailed plan that links into your business plan for the most efficient start to your Rebranding.
Where do I start with my Rebranding?
Are you starting from scratch with an image overhaul or a re-vamp of a look that is dating? Look at what you have done in the past and how you could improve. Work out what you want and stick to the plan.
It can be a challenge to make some old brands work online. Your brand needs to work on your website, where you have control, and on social media, where you don't have control. Social media and other sites online provide limited opportunities to express your brand.
Look around at other Branding
A great way to get a feel about branding is to look at what others are doing.
- What Branding and Design do you admire?
- What do you like and what don't you like?
- Think about why you like some and not others
Get some advice and think about engaging a professional branding and graphic design company.
So remember...Branding your business is about your reputation and you need to be visual about it. A good image demands attention and establishes confidence in your company. Be clear about your message and reap the rewards with great Rebranding and Design.
1. Professional Services Marketing, Mike Shultz & John e. Doerr