“It’s not who your buyers are, but how they buy that matters.”
It’s an interesting position to take in the endless conversation on B2B and B2C marketing, in which we can discuss the differences between the two and argue for different marketing styles until we’re blue in the face. It doesn’t make the challenging statement go away though.
How many differences really exist between business-to-business and business-to-consumer marketing and sales models? And how can we leverage those differences to get the most out of them?