Digital Marketing Blog

How To Calculate The Value Provided By Your Website

Posted by Ken Semple

How to calculate the value provided by your website

One of the most common initial questions we're asked by prospects is "how much for a website?". This is a challenging one to answer before we've had a conversation about the scope of the project. I like to start at the value provided by the existing website and the business goals for the new website.

When the conversation is turned to one of value/investment rather than pure cost we often find the scope of the project evolves. Understanding what the website is producing and how much can be safely invested to achieve the business goals for the website puts you in a powerful position. A position which makes it easy to make the right decisions about your website redesign rather than making decisions hampered by budget constraints.

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Do Website Pop-Ups Really Convert More Leads?

Posted by Brooke Hazelgrove

As counterintuitive as it sounds, there really is something to be said for the effectiveness of pop-ups.Browser pop-ups are not on my list of favourite things. I’ve long regarded them as harbingers of spam and trouble, and even today will be very cautious about my internet browsing should a pop-up surface on navigating to a new page.

And yet, when researching this article, I found something incredibly counterintuitive about this little website gadget. Website pop-ups are capable of converting up to 1,375% more subscribers than a static sidebar information request. Not only that, but they don’t actually have as much of an effect on the bounce rate of websites as you’d initially think. So should we all be using them, regardless of their inconvenience to the buyer?

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How To Ensure Your Next Website Redesign Isn't a Disaster

Posted by Ken Semple

Ensure your next website redesign isn't a disasterMost web design projects either go over time or over budget, or both. Whilst this doesn't mean the project is a disaster, it certainly leaves you with a bad feeling about the project.

It's common for web design projects to be quoted and started without completing a detailed strategy and planning stage. A web design project is far more likely to turn into a disaster when these stages are missed. What else can contribute to a disastrous web design project? Read on...

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Close More Leads Using Centralised Lead Management

Posted by Brooke Hazelgrove

Nuture your leads, and they'll grow into healthy and fruitful customers.Nobody builds a website simply for exposure anymore. Your website needs to be a powerful tool in attracting visitors, converting leads, and closing customers. Today we discuss the best way to track and nurture your leads to close more customers.

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A Better Way to Redesign Your Website

Posted by Ken Semple

Make your next website redesign an easy oneIf you have a website redesign coming up, I guess you're looking for a way to do it which isn't nearly as painful as your last website redesign.

Most websites are rebuilt every 2 or 3 years, and each time seems to be just like the first time. This is the traditional way websites are built and rebuilt.

This issue has been recognised by some developers and a new methodology has been developed which gets you your new website quicker, for a lower up front cost and with better results for your business.

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A Successful Website Development Project Depends On Great Strategy

Posted by Ken Semple

This is what happens when you build something without a strategyYou wouldn't build a new house without a decent set of plans, there's just no telling what you'd get if you just described what you wanted to your builder and let them go. Strangely this is the way many websites are built, a meeting one morning to discuss the project and then set the developer on their way hoping they build what you need and want.

A successful website only comes from solid strategy and a strategy stage needs to include the following steps.

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Why Most Web Design Projects Run Over Time and Over Budget

Posted by Ken Semple

Why most website projects go over time & over budgetWebsite development projects put a huge drain on a company's resources and often go way over time & budget. Here's why that happens and how to fix the problem

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Improve Your Search Ranking With Off-Page SEO

Posted by Brooke Hazelgrove

And just like that, you can build on the network of positive business relationships to greatly impact your off page SEO.What do people say about you? Which of your qualities do they speak highly of, and which do you keep working to improve?

Word of mouth is a powerful thing. Our glowing appraisals and disillusioned rants can have a massive impact on how others perceive a variety of topics. When it comes to your website, what do you want others to say and think about the content and kind of image you put forward?

Good things, I hope.

Today we’re looking at how word of mouth and search engine optimisation fit together. We’re also exploring how people vouching for your website can have a huge effect on what search engines think of you and how they respond.

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Improve Your Local Search With Google Plus Local

Posted by Brooke Hazelgrove

Mapping out your social reach starts with Google Plus LocalWe don’t make the rules of online marketing and that’s probably a good thing. Sometimes it can be strange, or frustrating to try and work to the ever-changing rules of the folks who do, but it’s no less important that we keep an eye on how to best be found by our searching customers.

Since a massive market share of online searches are conducted through Google, it’s well worth looking at this lesser-known but highly valuable reason why their social media platform - Google Plus - is a powerful agent in getting your business found in local search.

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The Top 5 Things You Must Consider Before Your Next Website Redesign

Posted by Ken Semple

The Top 5 Things You Must Consider Before Your Next Website RedesignMost websites are rebuilt every 2 or 3 years with few major changes in between rebuilds. More often than not these rebuilds are not much more than a visual refresh of the website and a tweak of the content to match the business of today.

This type of website development project rarely produces much improvement to the performance of the website. When it next comes time to rebuild your website, do it differently and start by considering a few things you may not have considered in past rebuilds.

Put these 5 items at the top of your list before you start to redevelop your website:

  1. What has prompted your website redesign?

  2. The performance of your existing site against goals

  3. When do you want to commission?

  4. How much of your resources can you put into the project?

  5. The business goals for your new website

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