You’re staring blankly at two nearly identical objects in a store, wondering what the difference is between them. They stare back, just as blankly, as you try and weigh up the options in your head. You can’t have both - you need to just hurry up and pick one. But you don’t know which.
“That one,” says your friend, standing nearby. They point at the article in your right hand, and that’s all the nudge you need to help make a decision. You put the other object back on the shelf and the two of you head towards the shop registers, the problem task of choosing solved.
You might have been choosing a new shirt for a business function, or a cooking sauce, or trying to decide whether to go with branded or generic printer ink refill. Whatever the case, we’ve all felt the paralysis of a choice decision, coupled with the helpful nudge from an outside source before. They help us make decisions, and they can help your website visitors make that final jump towards lead conversion.
Today we’re looking at three different website elements that help provide that helpful nudge that can raise your conversion rate.