Digital Marketing Blog

Raise The Engagement Rate Of Your Content With These 8 Tips

Posted by Brooke Hazelgrove

Having a conversational tone allows readers to feel as though you're being honest with them and can be trusted as a result

The whole point of writing anything is to communicate an idea. This idea can be big or small; simple or complex, but often it's how we communicate this idea that impacts how people respond to it.

A common issue that I see people work through when writing is their need to write in a way that engages their audience. Give them the ability to communicate face to face, and they could explain all day the merits and strengths of their area of expertise. But put a keyboard or a pen between them and their audience, and they lock up. After all, writing has all these conventions and rules that we know exist but never really learned what those rules were, and talking about it is just so much easier.

It may come as a surprise, but you can do both.

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2 Ways To Improve Your Content Marketing Strategy

Posted by Brooke Hazelgrove

How do you go about improving things in your business and day-to-day life? This is the content marketing strategy for the person who wants to improve what they've already got. But it'll work fine for the person who hasn't started a content marketing strategy yet, too.Content marketing can be a tough gig to get into, and the proliferation of this highly successful marketing strategy can often make your content writers feel a little swamped in an ocean of know-how and wit. But, you should fear not for the longevity of your content marketing strategy, nor for any perceived loss or inadequacy. Here are two unexpected, but powerful ways to improve your content marketing strategy.

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Stepping It Up: How To Increase The Quality Of Your Content Marketing In 5 Easy Steps

Posted by Brooke Hazelgrove

The little details count for more than you'd initially reckon. Make sure you've taken into consideration the small things that have a big impact on how your website is perceived.It takes a website visitor about 50 milliseconds (0.05 of a second) to form a decisive opinion of your website - whether they stay or go, and what they think about the design of your digital office.

That's not a lot of time. And it's mostly based on the look and design feel of your website - the big things of your website. And while these count for a lot, it's the quality of your website and content that will keep your readers coming back.

Funny how the little things still matter a whole lot in producing content that has the intended effect. But, that's to be expected, I guess. There are few things that undermine your argument faster than a stray typo. This article is about five things you should implement to drastically improve the quality and flow of your content. These might not be things that you would immediately consider, but when they are implemented, will result in highly polished and professional content that delivers results.

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8 Types Of Easy To Produce Content For Your Content Marketing Strategy

Posted by Brooke Hazelgrove

Boosting your content marketing by starting from a place helps.

Hey, remember last week how we told you about how you could start off a successful content marketing strategy?

In the third point of my three-point argument, I pointed out that creating some content templates and chosen types for writing would really help your non-writers write content. It's always easier to do something new if you've got an example or a template to work off.

With that in mind, I picked 8 types of content your business can produce easily by developing a template for each. I'm going to discuss how these content types function, what they can be used for, and any limitations you might want to consider when choosing them. Shall we get started?

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How To Kick Start Your Content Marketing Strategy

Posted by Brooke Hazelgrove

The 'how' is often the best prompt for making things happen in your content marketing strategy

Working out where to start can be the hardest part of starting something new. This is true of many different fields, and content marketing can feel no different. There's a new world to comprehend and work to, and endless possibilities can sometimes be more of a problem than a solution.

However, that doesn't change how passionate you are about solving the problems of your clients, and winning customers over for ongoing and productive working relationships. If you've got the sneaking suspicion that content marketing is something you want to try to draw in more customers, but you're not sure where to start, then this article is for you. Today we're going to look at three ways you can get a content marketing strategy for your business' website up and running.

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10 Things Your Website Redesign Must Have

Posted by Brooke Hazelgrove

Nothing like a good checklist to help spot what was hiding in your blind spot...We check off on the things that your website will need to be successful in bringing in more businessKnowing where to start can be half the battle for working out a new direction to take. If you're like me, then you've probably experienced the problem of knowing that something needs to change, but you're just not sure what. Well, refill your mechanical pencil, change the batteries in your computer mouse, and turn over a new leaf in your notebook. Here's ten things that you'll definitely need to consider when you're looking at a website redesign for your business. (Or if, like, you think that something is missing from your website but you're not sure what, so you're doing research and hoping something turns up. This will also help you.)

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What Business Growth Goals Do You Want Your Website To Achieve Next Year?

Posted by Brooke Hazelgrove

Don't start out on a growth goal that doesn't have proper definition. Think about exactly what you want, and build for that.Somehow, November has arrived. Christmas decorations are surfacing, the weather is heating up, and we're mentally preparing for the new year. Chances are, you've already got some pretty big plans in order for the new year when it comes to your business, but have you considered what you want from your website?

I mean, your business will definitely be planning for growth, and your website will probably fit into those plans somewhere. That's just a matter of course. But have you considered how your website is going to factor into your business' growth goals? Have you thought about how you'd like your website to improve?

Today we're addressing why you need to be thinking about this now, discussing some areas you will want to get better in, and looking at how you can get things in order to start off the new year on a good thing.

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The Last Content Marketing Guide You'll Ever Need

Posted by Brooke Hazelgrove

If your focus when providing useful, engaging content is on the buyer, then you're going to come across as a business who is genuine and worthwhile. And that's a great thing.The year was 2008. I was studying classical literature and getting mad at the drama in Wuthering Heights (seriously, Heathcliff is a jerk.) And then someone handed me a different book to change topics for the afternoon. It was called The Adventures Of Johnny Bunko: The Last Career Guide You'll Ever Needby Daniel H. Pink, and it's one of the arguably most useful books I've read in a long time. In it, six points were made about pursuing a career, that actually adapt pretty well to content marketing.

With this in mind, I'd like to present 'The Last Content Marketing Guide You'll Ever Need', which uses the same points made in Last Career Guide to outline some basic principals that should influence your content marketing down to its roots.

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5 Reasons To Drop Your Industry Jargon From Your Content Marketing

Posted by Brooke Hazelgrove

For the uninitiated, jargon only confuses and alienates from the topic at hand. Avoid it where you can.What kind of jargon does your profession use in everyday speech? Even if you can't think of any oft-repeated words or phrases, chances are that you've got some. And that's fine - it's perfectly natural to have industry language.

Problem is, when it comes to marketing your business online using content marketing, jargon and industry buzzwords can often end up causing more harm than good for engaging your readers and encouraging leads to purchase from you. Why is this? I have 5 reasons.

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7 Steps To Making Your Content Stand Out From The Crowd

Posted by Brooke Hazelgrove

Which of these methods do you already employ? Which are you going to start doing more of?If you are a small or medium sized business, you'd know the feeling. If you've just started content marketing, or if you've been going at it for a while, you'd probably also be familiar with it. The unending struggle of making yourself known amidst a sea of voices can be a challenge for even the most accomplished of businesses, let alone the fledgeling company. So how do you break free of the pack? How can you make your mark on the virtual world? And most importantly, how can you reach your ideal customers in a way that would have them respond and eventually purchase from you?

I've compiled a short list of the things that will get your content the right kind of attention. We're addressing how to write and structure content better, as well as how to make it appealing to users and the search engines that will point said users your way.

So, let's have at it, shall we?

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