We here at More Business Online are always telling our clients how important it is to be adding fresh content to your website all the time.
It can be difficult to come up with fresh and entertaining content week in and week out and we often get asked “is it worth it?”.
To prove what we’ve been telling our clients, we decided to put it to the test and we stopped writing blog posts for a few weeks so we can show you what happens to search rankings (I hope you missed our blog posts it was for a good cause).
Here’s the results:
Why our website
Our website makes a great test subject. It is quite vulnerable to search ranking fluctuation as it has only been in existence for less than a year.
A website builds backlinks and credibility with search engines as time goes by. This makes the site less vulnerable to search ranking fluctuation as it gets older and more established.
Our rankings before we paused our blogging
While we were blogging regularly our search rankings were progressively getting better and better.
We were also ranking for more and more search keyword phrases.
The week before paused our blogging we were ranked for 76 of the keyword phrases we were tracking.
Our weekly SEO reports showed improvement in our rankings across the board as can be seen in the example below.
Each week we were seeing a general increase in our search rankings and an increase in the number of keywords we were ranked for.
Two weeks after pausing blogging
Now where are we at after two weeks without publishing a single blog post?
HubSpot is now reporting that our website is ranking for 45 keyword phrases, down from 76 before we paused our blogging.
So what’s happened to our search rankings? Take a look at the image below.
This week almost everything is down and down in a big way. This week we only saw improvement in 1 of the keywords we track.
There’s been a great deal of talk this year about the changes to Google’s algorithm and how content and socila sharing are now the main drivers for rankings. This little experiment shows how important an ongoing content development strategy is to your search results.
Adding content to your website on a regular basis really does improve your search rankings.
Your search rankings can fall away fast when you stop adding content to your website.
See what happens after a couple of weeks of blogging again—Read the second post about this experiment