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Mike Bird

Mike Bird is an influencer in the social media marketing & Facebook advertising space and contributes to Social Media Examiner, Social Media Today, Yahoo! Business Advisor, and most importantly, the Social Garden blog.
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How And Why You Should Set Goals For Your Digital Marketing

Posted by Mike Bird

Setting goals for your digital marketing efforts can have a great payoff when pointed in the right direction.The worst thing your digital marketers can do is start marketing your business without any type of goal or clearly defined ambition in mind. Though you may have a vague idea of what you want to accomplish (bring in more business, for example), defined goals keep you focused on moving in a positive direction and help you invest in marketing tools that will propel you forward, not hold you back.

Without goals, you may not ever know what successful marketing looks like, which can lead to overinvesting in marketing that isn’t helping and throwing money at a marketing tool that will never help you do achieve your goals.

If your company is just starting the digital marketing game or hasn’t had much luck in it so far, here is how to go about setting goals for your digital marketing strategy and better evaluate the needs and wants of your business.

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