Rebranding can have a huge impact on your business. Brand leaders command up to 50% higher hourly rates than non brand leaders (1).
Rebranding can involve anything from choosing a new name, updating your look, to designing a new logo. It's trying something new to look better and bring more attention for your company.
Primarily your brand is about your reputation, and you have to add some visibility to get noticed.
Rebranding can bring new life to your business. It can also bring the opposite reaction to what you were expecting. If you have a solid reputation and decide to change the look of your image you might create uncertainty and confusion for your clients. It can be expensive to re-brand only to find out it hasn't worked. It's important to get it right.