A Better Way to Redesign Your Website

Posted by Ken Semple

  Download our free guide: An introduction to growth driven website design

Make your next website redesign an easy oneIf you have a website redesign coming up, I guess you're looking for a way to do it which isn't nearly as painful as your last website redesign.

Most websites are rebuilt every 2 or 3 years, and each time seems to be just like the first time. This is the traditional way websites are built and rebuilt.

This issue has been recognised by some developers and a new methodology has been developed which gets you your new website quicker, for a lower up front cost and with better results for your business.

Why the traditional website design process is so painful

There's a few reasons why developing your website the traditional way is so painful:

  • Traditional web design pretty much throws our all of the old website and starts again from scratch
  • It's a long time from when the project starts to when anything is commissioned
  • It takes you away from all the other things you have to do for a long period of time
  • You must make a large dollar commitment right up front

All these things add up to a painful process. Particularly the drain on your resources, you have to take your team off the work they normally do so they can contribute to the project. Not for a couple of weeks, but for months. What's even worse about this is that if you can't put enough time into the web project, it's going to be even longer before something's commissioned and it's also going to cost you much more.

This is what's wrong with traditional web design

Traditional web design has a number of risks associated with it.

With traditional website design your website is rebuilt every 2 or 3 years and each time you rebuild your website you make assumptions about what your website visitors are going to need from your website for the next couple of years. This is risky, not only do you take a punt on what they need, you also take the punt that your competitors aren't going to change their habits before your next website rebuild and compete with you aggressively online.

You also completely rebuild your website in one go which takes quite some time, 3 to 6 months on average, and pay for it in one lump sum before the site is even working for you and producing results for your business.

The website is usually poorly defined when the plan for the project is created, with the complexity of the project only being exposed as the project progresses. This creates a high risk of the project going over time and over budget

The diagram shows the evolution of a website with traditional web design. The website is completely redeveloped every couple of years, providing a step change in performance with little gains in between development iterations.

Traditional web design process iterations

The Growth Driven Design Methodology solves all these issues

Growth driven design is a relatively new methodology which has been developed as a result of the revolution which has taken place in the software development industry. Software development projects once suffered from similar issues currently occurring in traditional web design. The problems in the software industry were solved through completely rethinking the way projects were specified and managed and one of the principal changes was from doing huge projects before commissioning to doing smaller projects which are continually enhanced and improved.

Growth driven design revolutionises web design by breaking the process down to a smaller website with is continuously improved. Each small iteration learns from the performance of the site so far with the net result being significantly better than the large and risky iterations undertaken with traditional web design.

The image shows how the growth driven design's continuous improvement process produces better results than the large iterations of traditional web design.

Growth driven design iterations compared to traditional web design


Redesigning your website can be frustrating and costly, there has to be a better way. There is and it's called growth driven design. Download this guide to learn more about growth driven design and how it solves the problems of traditional web design.


Download our free guide: An introduction to growth driven website design

Topics: Website Design, Growth Driven Design

Download our free guide: An introduction to growth driven website design

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