Content marketing is often something that we can leave by the wayside when it comes to building and maintaining an online presence for your business. There are plenty who consider the method akin to metallic paint on a new car - shiny, but not good for much - merely an optional extra. On the contrary, I'd argue that content is the glue that helps stick all of your marketing efforts together, and it's not to be dismissed so readily. And in fact, if you're here, I'd posit that you're considering content marketing, perhaps for the first time, and you're working out how it's supposed to help make things better for your business' website traffic.
If you're suffering from any of the following, I'd suggest you implement a content marketing strategy.