Attracting the right visitors to your website will grow your audience as the right people are more likely to become leads and customers, subscribe to your blog or follow you on social media. As you grow your audience, you publish content they care about, content which is useful to them as they move through their buying process.
Inbound marketing will grow you audience in many ways, social media followers, email subscribers and blog subscribers. Each of these is an opportunity to engage with them and move them through their buying process.
Enticing your growing number of visitors to give you their contact details converts them into leads. People don’t just give up their valuable contact details for nothing, you’ve got to offer them something they want in return.
Content offers like eBooks, whitepapers, product comparison guides and tip sheets are what people need to make their buying decision. Inbound Marketing includes strategies for offering the right content to the right buyer at the right time to move them closer to making their purchase.
Transforming leads into sales is as simple as helping them to make a buying decision. People found you when they were looking for a solution to their problem, they signed up for one of your offers, now you need to support them through their buying process.
Leads are guided through their buying process with automated emails designed to cater for your buyers needs as they progress towards a buying decision.